Growth Marketing Lead — Full-Funnel & Paid Media

AMOREPACIFIC; New York (NY); Hybrid; USD 90,000 - 110,000; Full time

Job summary

AMOREPACIFIC US, INC is seeking a Manager of Performance & Growth Marketing to drive full-funnel, cross-channel growth for AESTURA across national digital channels and key retail media environments. This role blends hands-on platform expertise with strategic media planning and creative strategy.

The ideal candidate will have 4+ years of hands-on experience managing paid search and paid social, knowledge across Facebook/Instagram, Google Ads, TikTok, and retail media, and a track record of

Qualifications

• Bachelor's degree required in marketing or related field.
• 4+ years hands-on experience managing paid search and paid social across multiple platforms.
• Experience with skincare/beauty brands is a plus.

Responsibilities

• Build full-funnel growth strategies spanning paid search, paid social, and Amazon media across multiple brands.
• Drive performance and efficiency across national and retail media channels with metrics such as ROAS, CPC, CTR, CPM, and CVR.
• Develop strategic, integrated media plans for major retail and brand moments including launches and promotions.
• Manage multi-brand catalogs and large media budgets while meeting monthly performance targets.
• Collaborate with platform partners and agencies to analyze data, test new ad formats, and deliver actionable insights.
• Provide regular performance reporting across all brands and channels to internal stakeholders.
• Create creative briefs for Paid Social campaigns and conduct weekly competitive research for opportunities.

Skills

Paid search & social management

Digital marketing

Analytics

Budget management

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Amazon Sponsored Ads

Meta Advertising

TikTok Ads

YouTube Ads

Job description

AMOREPACIFIC US, INC is seeking a Manager of Performance & Growth Marketing to drive full-funnel, cross-channel growth for AESTURA across national digital channels and key retail media environments. This role blends hands-on platform expertise with strategic media planning and creative strategy.

The ideal candidate will have 4+ years of hands-on experience managing paid search and paid social, knowledge across Facebook/Instagram, Google Ads, TikTok, and retail media, and a track record of