Director of Paid Media – Full-Funnel Growth Leader

AMOREPACIFIC; New York (NY); On-site; USD 160,000 - 170,000; Full time

Job summary

LANEIGE, a premium beauty brand from AMOREPACIFIC, seeks a strategic, data-driven Director of Paid Media to lead national, full-funnel cross-channel media across the U.S. You will own the media vision, optimize investment, and connect brand-building with performance across consumer touchpoints.

As the brand-side quarterback, you will direct agencies, build platform partnerships, and drive innovation to evolve LANEIGE’s media approach, ensuring cohesive, scalable programs with Sephora, DTC,

Qualifications

• Proven track record leading national paid media programs.
• Experience across DTC, Amazon, and retailer media.
• Strong analytics and attribution capabilities.
• Ability to manage agencies and partnerships.

Responsibilities

• Own national, full-funnel media strategy across awareness, consideration, conversion, and retention.
• Architect connected consumer journeys linking brand storytelling with performance and commerce outcomes.
• Lead integrated planning across national campaigns, DTC, Amazon, and retail media.
• Drive audience-first, data-led investment decisions focused on scale, efficiency, and incrementality.
• Champion innovation across channels, formats, and partners.

Skills

Strategic leadership

Data-driven decision making

Cross-channel media planning

Agency management

Partner relationships

Job description

LANEIGE, a premium beauty brand from AMOREPACIFIC, seeks a strategic, data-driven Director of Paid Media to lead national, full-funnel cross-channel media across the U.S. You will own the media vision, optimize investment, and connect brand-building with performance across consumer touchpoints.

As the brand-side quarterback, you will direct agencies, build platform partnerships, and drive innovation to evolve LANEIGE’s media approach, ensuring cohesive, scalable programs with Sephora, DTC,