National Marketing Operations Director

Hunter + Esquire®; United States; Remote; USD 150,000 - 200,000; Full time

Job summary

A leading plant-based wellness company is seeking a National Marketing Operations Director to enhance operational execution across a diverse portfolio of brands. The ideal candidate will bring extensive project management experience within regulated industries, overseeing creative workflows and compliance protocols while leading a national team effectively.

Qualifications

• 10+ years in project management or creative operations.
• Experience in regulated industries preferred.
• Strong organizational skills with budget ownership experience.

Responsibilities

• Own creative project workflows across multiple brands.
• Develop and manage marketing and creative operations budgets.
• Ensure compliance standards across all creative assets.

Skills

Project Management

Collaboration

Attention to Detail

Communication

Tools

Monday.com

Asana

Google Workspace

Job description

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Our client, a plant-based wellness company with a portfolio of cannabis and hemp operations throughout the US, is seeking a seasoned National Marketing Operations Director to lead the operational execution of creative marketing programs across a fast-growing portfolio of wellness brands. This role is central to trafficking hundreds of creative assets, managing timelines, and ensuring seamless execution across national and regional campaigns.

Ideal candidates are operationally-minded, detail-obsessed leaders with strong experience in high-volume content development and execution, ideally within a regulated industry, alcohol beverage, and/or CPG (hemp or wellness).

Expertise in project management and collaboration platforms such as Monday.com, Asana, etc. required.

Key Responsibilities

Creative Operations & Project Management

• Own creative project workflows across multiple brands and channels, from campaign kickoff through asset delivery.
• Manage detailed marketing calendars, asset production pipelines, and trafficking systems for retail, social, digital, packaging, and in-store activation.
• Drive cross-functional collaboration with internal stakeholders and external vendors to meet brand and business goals on time and on budget.
• Oversee and continuously refine systems and tools (e.g., Monday.com, Google Workspace) to maximize visibility and throughput.
• Lead and mentor a national team of Field Marketing teams, Contract Event Producers, Agencies and Designers, ensuring they are aligned, resourced, and accountable.
• Cultivate clear communication, feedback loops, and collaboration between creative and operational stakeholders.
• Provide support for real-time campaign needs, brand activations, and rapid-response production cycles.

Compliance & Regulatory Sensitivity

• Review and uphold compliance standards across all creative assets in a regulated industry.
• Work closely with legal and compliance teams to implement region-specific disclaimers, usage rules.
• Maintain rigorous attention to detail across production workflows, trafficking approvals, and usage rights documentation.

Budget Ownership

• Develop and manage marketing and creative operations budgets across national and local initiatives.
• Partner with Finance and Executive stakeholders to track spend, forecast resource needs, and ensure efficient allocation of funds.
• Manage vendors in conjunction with op’s and purchasing.
• Negotiation for freelance talent.

Multi-Brand Portfolio Strategy

• Operationalize marketing programs for multiple brands at varying stages of growth—ensuring tailored support and aligned asset creation.
• Ensure consistency in creative execution while respecting the unique voice, goals, and compliance requirements of each brand.
• Serve as the internal quarterback coordinating timing, talent, and tools to deliver high-quality assets at scale.

Required Qualifications

• 10+ years of experience in project management, creative operations, or marketing execution for high-volume brands or agencies.
• Prior experience in hemp CPG, alcohol beverage, wellness CPG, or other regulated industries preferred.
• Demonstrated success managing remote teams and working in a distributed environment.
• Proven ability to navigate compliance requirements and implement systems that reduce risk while accelerating output.
• Strong work flow project management and budget ownership experience and ability to manage large-scale marketing and production spends.
• Highly detail-oriented with exceptional organizational and communication skills.
• Expertise in project management and collaboration platforms such as Monday.com, Asana.
• Calm under pressure and highly adaptive in fast-paced, evolving industries.
• A natural systems builder who brings structure, clarity, and momentum to complex operations.
• Collaborative and capable of full agency as a leader who inspires accountability and cross-functional alignment.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Project Management, Marketing, and Other

• Industries

  Retail, Food and Beverage Manufacturing, and Retail Health and Personal Care Products

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