National Marketing Lead: Thought Leadership & Strategy

U.S. Bank; Charlotte (NC); Hybrid; USD 93,000 - 109,000; Full time

Benefits offered by this job

Healthcare (medical, dental, vision)

401(k) and employer-funded retirement

Paid vacation

Up to 11 paid holiday opportunities

Adoption assistance

Job summary

U.S. Bank is seeking a Senior Marketing Specialist to lead national, cross-brand initiatives and support enterprise-level marketing strategies. You will partner with distribution, product, sales, and compliance to elevate our national presence through thoughtful content and campaigns.

The role offers a hybrid schedule with in-office days and flexible remote days, and the chance to shape marketing across client segments.

Qualifications

• Bachelor's degree in marketing or related field.
• Six or more years of related experience in marketing and marketing strategy.
• Exceptional project management skills and ability to lead complex initiatives.
• Strong written and verbal communication and cross-functional collaboration.
• Experience with CRM, email marketing platforms, Adobe tools, and CMS.

Responsibilities

• Lead marketing support for OCIO business, FAF funds, consultant relations, and other specialized solutions.
• Manage large scale, non-regional initiatives across brands and channels, including bank channel marketing, conferences, sponsorships, email marketing, and competitive messaging.
• Drive the creation and execution of marketing materials including email campaigns, one pagers, speaking presentations, advertisements, webinars, and other client-ready materials.
• Coordinate national messaging with regional specialists and LGIP specialist to align regional initiatives with enterprise strategies.
• Collaborate with sales, product, legal/compliance, and other marketing partners to ensure accuracy, consistency, and brand alignment.
• Drive creation and deployment of enterprise level thought leadership and collateral for economic, investment, and client-segment topics.
• Translate technical expertise into client-friendly narratives with internal experts.
• Ensure national thought leadership aligns with local client needs and trends.

Skills

Project leadership

Strategic thinking

Content development

Written & verbal communication

Cross-functional collaboration

Education

Bachelor's degree

Advanced degree or industry certifications

Tools

CRM

Email marketing platforms

Adobe tools

Content management systems

Job description

U.S. Bank is seeking a Senior Marketing Specialist to lead national, cross-brand initiatives and support enterprise-level marketing strategies. You will partner with distribution, product, sales, and compliance to elevate our national presence through thoughtful content and campaigns.

The role offers a hybrid schedule with in-office days and flexible remote days, and the chance to shape marketing across client segments.