National Channel Manager: Private Label Growth

Sandvik; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Sandvik is seeking a National Channel Manager to develop and manage strategic channel partner relationships, expand private label opportunities, and drive revenue through standard and modified-standard cutting tool portfolios.

The role requires collaboration with national and regional partners, sales, marketing, product management, and operations to align offerings with partner needs and scalable solutions. Travel and channel leadership are key components.

Qualifications

• Knowledge of channel partner models and private label programs.
• Experience in national channel management or distribution.
• Experience supporting channel growth initiatives is preferred.
• Account management or strategic partner management experience is preferred.
• Degree in sales, marketing, business, engineering, or related field

Responsibilities

• Develop, manage, and grow relationships with National Channel partners focused on private label programs and GWS standard product lines.
• Identify private label and standard product conversion opportunities by working with channel partner leadership, category managers, procurement teams, metalworking specialists, and field sales organizations.
• Conduct regular business reviews with key channel partners to evaluate sales performance, product line growth, inventory needs, program execution, and future opportunities.
• Support the development and execution of channel contracts, growth incentives, promotional programs, and partner-specific action plans.
• Partner with sales, marketing, product management, engineering, customer service, and operations to align private label and standard product offerings with channel partner requirements.
• Coordinate product training, launch support, sales collateral, and partner enablement activities to increase channel knowledge of GWS standard product lines and private label capabilities.
• Use sales data, market feedback, CRM activity, and partner input to target high-value accounts, improve quote conversion, and increase share of wallet within National Channels.
• Work with channel partners to understand end-user demand, stocked product opportunities, competitive conversions, service expectations, and required product availability.
• Collaborate with internal teams to address pricing, service, delivery, product availability, product rationalization, and new product launch requirements.
• Support trade shows, partner summits, field sales meetings, and strategic networking events that strengthen GWS visibility with National Channels.
• Prepare monthly, quarterly, and annual forecasts, partner performance reports, opportunity updates, and action plans for sales and leadership review.
• Maintain accurate channel partner account information, key contacts, opportunity tracking, meeting notes, and follow-up actions in the appropriate sales management systems.
• Coordinate joint sales calls with channel partners, application specialists, product managers, and internal stakeholders to support growth in standard and private label product lines.
• Represent GWS Tool Group professionally, demonstrating strong business judgment, communication, diplomacy, and customer focus in all partner interactions.

Skills

Channel management

Account management

Relationship building

CRM systems

Microsoft Excel

Strategic partnerships

Market analysis

Education

Degree in sales, marketing, business, engineering

Tools

Microsoft Excel

CRM systems

Job description

Sandvik is seeking a National Channel Manager to develop and manage strategic channel partner relationships, expand private label opportunities, and drive revenue through standard and modified-standard cutting tool portfolios.

The role requires collaboration with national and regional partners, sales, marketing, product management, and operations to align offerings with partner needs and scalable solutions. Travel and channel leadership are key components.