National Accounts Lead — Retail Growth & Strategy

Utz Brands, Inc.; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Utz Brands, Inc. is seeking a National Account Executive to drive growth with large multi-store grocery partners across the United States.

You will own Kroger HQ relationships, shape joint business plans, lead trade programs, and coordinate with Field Operations to deliver profitable volume. The role requires 7+ years in CPG sales with key accounts, strong negotiation, and data-driven decision making; MS Office fluency a must.

Qualifications

• Bachelor's degree in business or related field.
• 7+ years of CPG sales with direct key account ownership.
• 4+ years experience with the Kroger customer.
• Experience across channels and routes to market (DTW, Master Distributors, and/or DSD).
• 3+ years using syndicated data (IRI/Nielsen) to generate insights and drive growth.
• Proven ability to build customer sales plans/JBPs and negotiate using data.

Responsibilities

• Own and grow key retail accounts—expanding distribution, improving in-store execution, and delivering against quota.
• Build joint business plans (AOP/JBP) and annual OGSMs by aligning customer priorities with company goals.
• Develop winning trade strategies and manage trade investment using BluePlanner to forecast volume and deliver the trade budget.
• Identify incremental growth opportunities using internal tools and syndicated data (e.g., IRI/Nielsen).
• Lead account forecasting and partner with Revenue Management and Field Operations to drive results across DTW and DSD.
• Communicate performance and market insights through regular reporting, customer updates, and industry engagement.

Skills

Negotiation

Analytical thinking

Communication

Problem solving

Collaboration

Influence

Education

Bachelor’s degree in business or related field

Tools

Microsoft Office

IRI/Nielsen data

Job description

Utz Brands, Inc. is seeking a National Account Executive to drive growth with large multi-store grocery partners across the United States.

You will own Kroger HQ relationships, shape joint business plans, lead trade programs, and coordinate with Field Operations to deliver profitable volume. The role requires 7+ years in CPG sales with key accounts, strong negotiation, and data-driven decision making; MS Office fluency a must.