NA D2C Ecommerce Director: Fan-First Brand Growth

Revelyst; Irvine (CA); On-site; USD 165,000 - 175,000; Full time

Benefits offered by this job

Medical and dental

Vision

Disability and life insurance

401K

PTO

Paid holidays

Gear discounts

Value-added employee perks

Job summary

Revelyst in Irvine, CA seeks a Director of Ecommerce, NA to lead the North America direct-to-consumer ecommerce business for the Adventure Sports platform, overseeing the brand-site channel and driving net sales, gross margin, EBITDA, and customer satisfaction. This role partners with global teams to ensure a fan-first digital journey while aligning local priorities with regional goals.

The position oversees merchandising, analytics, site experience, content, paid acquisition, lifecycle

Qualifications

• 10+ years of progressive ecommerce leadership experience scaling D2C web operations.
• Omnichannel or pure-play brand-site background; marketplace and Amazon management not in scope.
• Demonstrated digital P&L leadership with focus on net sales growth, gross margin and EBITDA.
• Proven track record building brand loyalty and scaling revenue for premium brands.
• Comprehensive leadership across merchandising, site experience, content, performance marketing, analytics and ecommerce operations.
• Strong data fluency with KPIs, LTV, CAC, attribution, and campaign performance.

Responsibilities

• Own the North America D2C ecommerce P&L, with direct accountability for net sales, gross margin, EBITDA, customer satisfaction, and profitable growth across brand websites.
• Develop and execute a regional ecommerce strategy that supports premium, non-promotional brand growth while protecting pricing integrity and brand equity.
• Lead core ecommerce functions of merchandising and analytics, site experience and content, paid acquisition, performance marketing, lifecycle retention, loyalty, and financial planning.
• Guide digital merchandising, site UX, content, storytelling, and product presentation to improve discovery, engagement, conversion, inventory sell-through and repeat purchase.
• Direct full-funnel digital marketing strategies that drive qualified traffic, expand LTV, maintain disciplined CAC, and strengthen long-term customer relationships.
• Partner with the EMEA ecommerce counterpart and global digital partners to align roadmaps and standardize operating frameworks.
• Collaborate with brand marketing, product development, supply chain, planning, finance, sales, IT, customer service, agencies, and vendors to align digital go-to-market execution with inventory, financial, and enterprise priorities.
• Lead and develop a lean, high-performing team, using data, reporting, and performance insights to improve customer experience, optimize ROI, manage gross margin, and expand EBITDA.

Skills

Ecommerce leadership

P&L management

Cross-functional leadership

Brand-site strategy

Data-driven decision making

Site experience

Job description

Revelyst in Irvine, CA seeks a Director of Ecommerce, NA to lead the North America direct-to-consumer ecommerce business for the Adventure Sports platform, overseeing the brand-site channel and driving net sales, gross margin, EBITDA, and customer satisfaction. This role partners with global teams to ensure a fan-first digital journey while aligning local priorities with regional goals.

The position oversees merchandising, analytics, site experience, content, paid acquisition, lifecycle