Museum Digital Content Lead for Exhibitions

University of Texas; Utah; On-site; USD 54,000 - 66,000; Full time

Benefits offered by this job

Free museum admission

20% Museum Store discount

Job summary

Blanton Museum of Art at UT Austin seeks a Digital Content Specialist to craft engaging copy across emails, blog posts, social channels, and website content. You will ensure a consistent voice and contribute to campaigns, exhibitions, and brand messaging.

The role requires a Bachelor’s degree and 5+ years in copywriting or digital marketing, with proven writing and editing skills; on-site work at UT Austin campus. Benefits include museum admission and store discounts.

Qualifications

• Bachelor’s degree in communications, journalism, marketing, English, or related field.
• Minimum 5 years of professional copywriting, content creation, or digital marketing.
• Strong writing, storytelling, editing, and proofreading with high attention to detail.
• Experience in email, social media, and website marketing across digital platforms.
• Work samples are required.

Responsibilities

• Write, edit, and optimize email campaigns to drive engagement, ticket sales, membership growth, and donor support.
• Draft social media content for Instagram, Facebook, Threads, X, and LinkedIn to expand reach and build engagement.
• Maintain and update website content, including exhibition pages, program listings, news updates, and donor/member information.
• Produce blog posts highlighting exhibitions, artists, programs, and behind-the-scenes stories.
• Monitor and analyze performance metrics across email, web, and social channels; use data insights to refine messaging.
• Assist with A/B testing for subject lines, ad copy, and messaging to improve effectiveness.
• Provide copywriting support for advertising campaigns (digital, print, radio, outdoor) and other materials, as needed.
• Maintain consistency of tone, voice, and brand messaging across all platforms.
• Support museum visibility by assisting with copywriting and content needs for events, community programs, and cross-institutional projects.
• Assist with staffing on-site and off-site museum and community events and programs.
• Other duties and projects as assigned.

Skills

Copywriting

Content creation

Digital marketing

Editing

Storytelling

Email marketing

Social media

Website content

5+ years exp

Education

Bachelor’s degree in communications, journalism, marketing, English, or related field

Tools

Google Analytics

Job description

Blanton Museum of Art at UT Austin seeks a Digital Content Specialist to craft engaging copy across emails, blog posts, social channels, and website content. You will ensure a consistent voice and contribute to campaigns, exhibitions, and brand messaging.

The role requires a Bachelor’s degree and 5+ years in copywriting or digital marketing, with proven writing and editing skills; on-site work at UT Austin campus. Benefits include museum admission and store discounts.