Digital Content Specialist

University of Texas; Utah; On-site; USD 54,000 - 66,000; Full time

Benefits offered by this job

Free museum admission

20% Museum Store discount

Job summary

Blanton Museum of Art at UT Austin seeks a Digital Content Specialist to craft engaging copy across emails, blog posts, social channels, and website content. You will ensure a consistent voice and contribute to campaigns, exhibitions, and brand messaging.

The role requires a Bachelor’s degree and 5+ years in copywriting or digital marketing, with proven writing and editing skills; on-site work at UT Austin campus. Benefits include museum admission and store discounts.

Qualifications

• Bachelor’s degree in communications, journalism, marketing, English, or related field.
• Minimum 5 years of professional copywriting, content creation, or digital marketing.
• Strong writing, storytelling, editing, and proofreading with high attention to detail.
• Experience in email, social media, and website marketing across digital platforms.
• Work samples are required.

Responsibilities

• Write, edit, and optimize email campaigns to drive engagement, ticket sales, membership growth, and donor support.
• Draft social media content for Instagram, Facebook, Threads, X, and LinkedIn to expand reach and build engagement.
• Maintain and update website content, including exhibition pages, program listings, news updates, and donor/member information.
• Produce blog posts highlighting exhibitions, artists, programs, and behind-the-scenes stories.
• Monitor and analyze performance metrics across email, web, and social channels; use data insights to refine messaging.
• Assist with A/B testing for subject lines, ad copy, and messaging to improve effectiveness.
• Provide copywriting support for advertising campaigns (digital, print, radio, outdoor) and other materials, as needed.
• Maintain consistency of tone, voice, and brand messaging across all platforms.
• Support museum visibility by assisting with copywriting and content needs for events, community programs, and cross-institutional projects.
• Assist with staffing on-site and off-site museum and community events and programs.
• Other duties and projects as assigned.

Skills

Copywriting

Content creation

Digital marketing

Editing

Storytelling

Email marketing

Social media

Website content

5+ years exp

Education

Bachelor’s degree in communications, journalism, marketing, English, or related field

Tools

Google Analytics

Job description

Job Posting Title: Digital Content Specialist — Hiring Department: Jack S Blanton Museum of Art — Position Open To: All Applicants — Weekly Scheduled Hours: 40 — FLSA Status: Exempt from FLSA — Earliest Start Date: Immediately — Position Duration: Expected to Continue — Location: UT MAIN CAMPUS

Job Details

The Blanton Museum of Art at the University of Texas at Austin is known for its bold vision, from a dynamic reinstallation of the collection galleries in 2017, to the opening of Ellsworth Kelly’s monumental work of art, Austin, in 2018, and redesign of its grounds by Snøhetta in 2023, and the exhibitions and educational programs that define the museum’s role in the community. There is even more to come for the Blanton and the thousands of school and university students and visitors we serve. With a proven track record as a museum that is deeply relevant, and where education is embedded into everything we do, we have put The University of Texas at Austin, and the city of Austin, on the forefront of the visual arts.

Benefits-eligible Blanton Museum of Art staff enjoy the same competitive benefits, programs and services available to University of Texas at Austin employees. Blanton staff has access to complimentary admission to the museum, selected museum events, and a 20% discount at the Museum Store. The Blanton is home to a vast array of roles matching a wide range of interests and talents. No matter the staff position at the Blanton, all contribute to the preservation of culture and history for the entire community.

Purpose

The Digital Content Specialist develops engaging written content that supports the Blanton Museum of Art’s exhibitions, programs, and strategic goals. This position is responsible for crafting high-quality copy across multiple channels—including email campaigns, blog posts, social media, ads, and print materials—while ensuring consistent voice, clarity, and alignment with the museum’s brand. The role also contributes to creative projects by assisting with exhibition titles, taglines, and marketing messaging.

Responsibilities

• Write, edit, and optimize email campaigns to drive engagement, ticket sales, membership growth, and donor support.
• Draft social media content for Instagram, Facebook, Threads, X, and LinkedIn to expand reach and build engagement.
• Maintain and update website content, including exhibition pages, program listings, news updates, and donor/member information.
• Produce blog posts highlighting exhibitions, artists, programs, and behind-the-scenes stories.
• Monitor and analyze performance metrics across email, web, and social channels; use data insights to refine messaging.
• Assist with A/B testing for subject lines, ad copy, and messaging to improve effectiveness.
• Provide copywriting support for advertising campaigns (digital, print, radio, outdoor) and other materials, as needed.
• Maintain consistency of tone, voice, and brand messaging across all platforms.
• Support museum visibility by assisting with copywriting and content needs for events, community programs, and cross-institutional projects.
• Assist with staffing on-site and off-site museum and community events and programs.
• Other duties and projects as assigned.

Required Qualifications

• Bachelor’s degree in communications, journalism, marketing, English, or related field.
• Minimum 5 years of professional experience in copywriting, content creation, or digital marketing.
• Strong writing, storytelling, editing, and proofreading skills with high attention to detail.
• Experience in email, social media, and website marketing using a variety of digital platforms.
• Ability to adapt writing for multiple platforms and audiences.
• Familiarity with digital content best practices.
• Work samples are required.

Preferred Qualifications

• Experience in museums, cultural institutions, nonprofits, or higher education.
• High degree of proficiency with digital tools and platforms.
• Google Analytics certification.
• Relevant education and experience may be substituted as appropriate.

Salary

$60,000 (firm)

Working Conditions

Standard Office Environment

Work Shift Monday – Friday, 8:00 am – 5:00 pm Occasional nights and weekends may be required for special events.

Required Materials

• Resume/CV 3 work references with their contact information including email address; at least one reference should be from a supervisor
• Letter of interest

Employment Eligibility

Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.

Retirement Plan Eligibility

The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.

Background Checks

A criminal history background check will be required for finalist(s) under consideration for this position.

Equal Opportunity Employer

The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

Pay Transparency

The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

Employment Eligibility Verification

If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.

E-Verify

The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university’s company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following: E-Verify Poster (English and Spanish) [PDF] Right to Work Poster (English) [PDF] Right to Work Poster (Spanish) [PDF]

Compliance

Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act) and its regulations. If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031. The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.

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Comments and Inquiries

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Equal Opportunity Services

For questions or concerns regarding equal opportunity only, contact Equal Opportunity Services.

Additional Information for Applicants

Additional information for applicants can be found on the Human Resources web page: Applying for Employment.

Contact

For more job information, call the Human Resource Service Center at [phone], or toll-free at [phone]. UT Austin is a Tobacco-free Campus