MEDIA EXECUTIVE - WMBF

GRAY MEDIA; Myrtle Beach (SC); On-site; USD 45,000 - 70,000; Full time

Job summary

Gray Media, Inc. in Myrtle Beach is seeking a Sales Media Executive to help local businesses connect with customers using our broadcast and digital assets. A background in sales and a drive to exceed revenue targets are essential for this on-site role.

Prior broadcast/digital sales is a plus, with a team-driven culture and clear performance expectations. The role emphasizes meeting monthly quotas, managing multiple accounts, and maintaining strong client relationships through effective

Qualifications

• Bachelor's degree in digital marketing or advertising, or equivalent experience.
• 1 year of sales experience preferred; media & Digital sales experience a plus.
• Strong communication, presentation, and collaboration skills.
• Ability to multitask in a fast-paced environment.
• Ability to work independently and manage time effectively.
• Knowledge of MS Office products.
• Valid driver's license and Gray Television driving requirements.

Responsibilities

• Generate new advertising revenue by cold calling prospects and developing new accounts for station and digital products.
• Exceed monthly revenue goals by acquiring new business and growing revenue from existing clients.
• Stay informed about all station product lines and programming features, including competitors.
• Negotiate advertising rates and create proposals for clients.
• Provide account updates and forecast revenue in the CRM monthly.
• Monitor accounts receivable for client base.
• Maintain daily call tracking and appointments in the CRM and meet weekly appointment targets.

Skills

Sales experience

Cold calling

Verbal communication

CRM experience

Education

Bachelor's degree

Tools

Matrix CRM

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WMBF:

Live and work in a premier coastal vacation destination renowned for its beaches, golf courses, dining, and vibrant community.

Job Summary/Description:

We are looking for Sales Superstars! As a Sales Media Executive, you will help local businesses connect with their potential customers using the best resources in the business. We have a top-performing sales team with a strong culture of teamwork and success. A minimum of 1 year of sales experience is preferred. Broadcast and/or Digital Advertising Sales experience is a plus, but a successful outside sales track record will also be considered. This is an on-site position (not remote). Living the golden rule and having a strong desire to help people is necessary.

Duties/Responsibilities include, but are not limited to:

• Responsible for generating new advertising revenue by cold calling new prospects and developing new advertising accounts for the station and station's digital products.
• Exceed monthly revenue goals by generating new business through daily cold calling and appointment setting with new prospects, selling digital advertising, and growing advertising revenue from current clients
• Keep up to date on all station product lines and programming features, including the product lines and programming features of competing TV stations and other media platforms
• Negotiates advertising rates and schedules and prepares creative written and oral proposals to clients
• Must be able to provide account updates, communicate monthly revenue projections, and forecast future advertising business within our CRM database, Matrix, weekly.
• Monitors accounts receivable of their client base
• Maintains daily call tracking and appointments within our CRM database and achieves weekly appointment-setting minimums

Qualifications/Requirements:

• Bachelor's degree, preferably in digital marketing or advertising, or equivalent work experience
• 1 year of sales experience preferred; media & Digital sales experience a plus
• Must possess good communication, presentation, and collaboration skills
• Capable of handling multiple tasks in a fast-paced environment
• Ability to work independently, solve problems, and manage your time effectively
• Knowledge of MS Office products
• Must meet the Gray Television driving requirements and have a valid driver’s license

WMBF-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Experience

Required

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.