GENERAL MANAGER - WBTV

GRAY MEDIA; Charlotte (NC); On-site; USD 180,000 - 260,000; Full time

Job summary

Gray Local Media Group, Inc. is seeking a Vice President/General Manager for our Charlotte, NC location. The GM will report to a Senior Operating Officer and oversee all aspects of the station, with a focus on growing revenue and audience across multi-platform content.

The ideal candidate has 10+ years of media leadership experience, with GM/GSM background, strong community leadership, and a track record of delivering bottom-line results in a competitive market.

Qualifications

• Four-year degree required.
• 10+ years media experience, including GM/GSM.
• Experience in a top 100 market preferred.
• Ability and willingness to become a community leader.
• Must pass pre-employment drug testing.
• Valid Driver’s license and acceptable driving record.

Responsibilities

• Lead a multi-platform media station with a focus on growing revenue and audience.
• Develop strategic plans and operational plans for the station's growth in multi-platform content delivery and revenue generation.
• Lead with positive motivation, direction and insight while holding team accountable for attainment of goals.
• Encourage innovation across all levels of the organization.
• Provide training and development opportunities to team members.
• Responsible for financial statements and ensuring station compliance; manage budgets.

Skills

Leadership

Strategic planning

Financial management

Communication

Education

Bachelor's degree

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WBTV:

WBTV was the first television station to sign on in the Carolinas and is considered the “most trustworthy source of news and information” in the area according to research. Being “On Your Side” for the community is the guiding principle of WBTV and helps drive its award-winning newscasts and quality local journalism. Visit www.wbtv.com to learn more.

Job Summary/Description:

Gray Local Media Group, Inc. is seeking a Vice President/General Manager for our Charlotte, NC location. The Vice President/General Manager will report directly to a Senior Operating Offficer of Gray and will be responsible for the management of all aspects of station in a highly competitive and decentralized corporate culture. The ideal candidate will have experience as a General Manager or in other top station leadership positions in broadcasting with a background in broadcast sales, news or marketing. Candidate must also have demonstrated leadership ability to grow both broadcast and digital viewership and customer base while generating bottom line results.

Responsibilities include, but not limited to:

• Lead a fully functioning multi-platform media station with a focus on growing revenue and audience
• Be the primary leader in generating ratings and revenue. Develop strategic plans and operational plans for the station's growth in multi-platform content delivery and revenue generation that is in alignment with the local brand
• Lead with positive motivation, direction and insight while holding team accountable for attainment of operational goals
• Encourage innovation across all levels of the organization
• Provide visible leadership both inside the station and the community. Develop strong relationships with key clients and other business partners
• Effectively communicate to department heads and all employees. Create a collaborative, team-based environment
• Provide training and development opportunities to team members
• Responsible for all aspects of financial statements and ensuring station compliance. Responsible for station operating and capital expense budgets
• Enforce all FCC, EEO, SOX and any other appropriate rules and regulations.
• Understand and adhere to company policies, and at all times adhere to the highest ethical standards.
• Work transparently with divisional general manager and other corporate team members to improve multi-platform operations
• Perform other duties as may be assigned

Qualifications/Requirements:

• Four-year degree
• 10+ years media experience, including experience as a GM and/or GSM
• Experience in a top 100 market preferred
• Ability and willingness to become a community leader
• Must pass pre-employment drug testing
• Valid Driver’s license and acceptable driving record required

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.