Multimedia Advertising Sales Executive

Careerwebsite; Huntingdon (Huntingdon County); On-site; USD 30,000 - 55,000; Full time

Benefits offered by this job

Health, dental, and vision packages

Generous PTO

Critical illness, accident, hospital,+

Job summary

Sample News Group is seeking a media-savvy sales professional to blend consultative selling with strategic marketing expertise in the Huntingdon area.

The role focuses on growing a client portfolio with digital and traditional ad solutions, analyzing client goals, and delivering measurable ROI through integrated campaigns. A Bachelor’s degree or 2–5 years in media sales is preferred, with a salary range of $30,000–$55,000 annually.

Qualifications

• Bachelor's degree or 2–5 years in media sales or digital marketing.
• Experience selling digital advertising and related services preferred.
• Knowledge of audience targeting, SEO/SEM, and analytics.
• Strong consultative sales, needs analysis, presentation development, objection handling, and closing ability.

Responsibilities

• Manage and grow a portfolio of clients by analyzing goals, identifying opportunities, and recommending ad solutions.
• Build new business through prospecting, networking, and outreach to decision-makers across industries.
• Help businesses develop marketing strategies using digital, print, video, social, and targeted options.
• Develop understanding of digital products, analytics tools, and emerging media solutions to present recommendations.

Skills

Consultative sales

Digital advertising knowledge

Campaign analytics

Account management

Prospecting

Education

Bachelor's degree or 2–5 years media sales experience

Tools

CRM software

Google Analytics

Job description

The Huntingdon Daily News is a daily newspaper and part of Sample News Group. While our roots span more than a century of trusted journalism, our focus today is firmly on the future: delivering innovative multimedia advertising solutions that help businesses connect with customers across an increasingly complex media landscape.

As one of the region's leading media organizations, we provide businesses with access to a comprehensive portfolio of marketing solutions, including digital advertising, targeted audience campaigns, social media marketing, streaming and video opportunities, search and display advertising, sponsored content, and trusted print products. Our goal is simple: help clients reach the right audience, at the right time, through the right channels.

We're seeking a media-savvy sales professional who can combine consultative selling with strategic marketing expertise. This role requires more than relationship-building - it requires an understanding of how advertising works, staying current on evolving media trends, analyzing client needs, and developing integrated campaigns that deliver measurable business results. If you're energized by helping businesses grow through innovative marketing strategies and enjoy working in the fast-paced world of media and advertising, we'd love to hear from you.

What You'll Do

• Manage and grow a sales portfolio of clients by analyzing company goals, identifying opportunities, and recommending advertising campaign solutions.
• Build new business through prospecting, networking, community engagement, and strategic outreach to decision-makers across a variety of industries.
• Help businesses develop effective marketing strategies utilizing digital, print, video, social, and targeted advertising options.
• Develop a strong understanding of our digital advertising products, audience targeting capabilities, analytics tools, and emerging media solutions to confidently present recommendations and demonstrate value.
• Stay up to date on the latest in advertising trends, media consumption habits, and digital marketing innovations to identify new opportunities for clients.
• Review campaign performance metrics with clients, providing insights, optimization recommendations, and ongoing consultation to maximize results and ROI.
• Collaborate with creative, marketing, and digital teams to develop integrated campaigns that engage audiences and drive measurable outcomes.

What We're Looking For

• Bachelor's degree in marketing, advertising, communications, business, media studies, or a related field - or 2-5 years of equivalent experience in media sales, digital marketing, advertising, account management, or business development.
• Previous experience selling or working with digital advertising, marketing services, media products, or related business solutions is strongly preferred.
• Understanding of digital marketing concepts - audience targeting, social media advertising, display advertising, video marketing, campaign analytics, SEO/SEM, and other advertising channels.
• Ability to confidently discuss marketing strategy with decision-makers, translating their goals into effective advertising recommendations.
• Strong consultative sales skills, including needs analysis, presentation development, objection handling, and closing business.
• A results-oriented mindset with the curiosity to seek out information on evolving media products, advertising technologies, and industry trends.
• Strong organizational skills and attention to detail, with the ability to manage multiple accounts, campaigns, and deadlines effectively.
• A valid driver's license and a driving record that meets company requirements.

Expected compensation for this role is between $30,000 and $55,000/year, based on qualifications and experience.

ABOUT THE COMPANY

Sample News Group is a family-owned media and technology leader delivering trusted, quality journalism and innovative business solutions. Storytelling is at the heart of who we are, but today, were so much more than a newspaper. As one of the North Easts leading media organizations, were driving the future across print and digital news, sports streaming, technology, broadcasting, commercial printing, and full-service agency advertising.

Sample News Group offers the following to all Full-Time employees:

• Health, dental, and vision packages
• Additional options for critical illness, accident, and hospital indemnity coverage
• Generous PTO

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.