Performance Marketing Manager — Multi-Family Growth

Summit Property Management; Dallas (TX); On-site; USD 70,000 - 95,000; Full time

Job summary

Summit Property Management is seeking a detail-oriented Marketing Manager to optimize performance across a multi-family portfolio in an in-office Dallas environment. You will analyze website traffic, lead sources, and campaign results to drive occupancy and ROI.

You will prepare recurring performance reports, identify underperforming channels, and coordinate with leasing teams and vendors to implement data-informed improvements. Strong analytics and CRM experience are required.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 2–4+ years in multi-family marketing analytics or digital marketing.
• Strong analytical and data interpretation skills.
• Experience with Google Analytics, Google Ads, and CRM platforms.
• Familiarity with RealPage, Yardi, or AppFolio preferred.
• Advanced Excel or data visualization skills preferred.
• Strong attention to detail and organization.
• Ability to manage multiple projects.

Responsibilities

• Track, monitor, and analyze website traffic, lead sources, and conversions across properties.
• Utilize Google Analytics, CRM systems, and marketing dashboards.
• Develop recurring reports on traffic trends, lead quality, cost per lead, and conversion rates.
• Identify underperforming channels and recommend improvements.
• Analyze campaigns across SEO, SEM, social, email, and paid advertising.
• Support optimization of paid media campaigns.
• Evaluate the full funnel from traffic to lease conversion.
• Identify bottlenecks and provide solutions.
• Partner with leasing teams to align with occupancy goals.
• Conduct market research and competitor analysis.
• Provide insights for strategy improvements.
• Monitor website engagement metrics and listings.
• Work cross-functionally with teams and vendors.
• Support marketing for new property takeovers.

Skills

Analytical thinking

Data interpretation

Google Analytics

Google Ads

CRM platforms

Excel / data viz

Attention to detail

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Google Ads

CRM platforms

RealPage

Yardi

AppFolio

Job description

Summit Property Management is seeking a detail-oriented Marketing Manager to optimize performance across a multi-family portfolio in an in-office Dallas environment. You will analyze website traffic, lead sources, and campaign results to drive occupancy and ROI.

You will prepare recurring performance reports, identify underperforming channels, and coordinate with leasing teams and vendors to implement data-informed improvements. Strong analytics and CRM experience are required.