Multicultural Marketing Strategist

Adecco Portugal; Fountain Valley (CA); In loco; USD 65.000 - 90.000; Tempo pieno

Descrizione del lavoro

Genesis is seeking a Coordinator for Multicultural Marketing to support strategy, development, and execution across multicultural initiatives for the brand. This role suits a culturally fluent marketer who understands diverse audiences and collaborates across functions to translate insights into compelling storytelling.

You will drive cross-channel campaigns, manage agency partners, track KPIs, and ensure timely delivery within budgets.

Competenze

• Bachelor’s degree in Marketing, Communications, or related field preferred; Master’s degree is a plus.
• 1+ years of marketing experience, with focus on multicultural marketing.
• Experience in advertising, marketing, or PR agency environment is strongly preferred.
• Deep understanding of multicultural consumer segments, cultural trends, and media ecosystems.
• Demonstrated success leading integrated campaigns across digital, social, and experiential platforms.

Mansioni

• Support the development and execution of the multicultural marketing strategy grounded in consumer insights, cultural trends, and the brand’s business objectives.
• Manage day-to-day agency relationships across creative, media, social, and experiential partners, including briefing, feedback cycles, and performance oversight.
• Drive cross-channel campaign development and execution, including creative production, media planning, partnerships, influencer initiatives, sponsorships, and community engagement.
• Establish, track, and analyze KPIs for multicultural campaigns and influencer programs; deliver insights and recommendations to optimize performance and investment.
• Act as an internal advisor on cultural relevance, multicultural communications, and issues/crisis considerations to ensure messaging aligns authentically with audience expectations.
• Oversee project timelines, budgets, and reporting for all assigned initiatives to ensure accurate planning, resource allocation, and on‑time delivery.
• Exercise strong strategic judgment in prioritizing marketing needs, interpreting cultural insights, and supporting creative decision‑making.
• Prepare and present campaign strategies, performance updates, and key learnings to U.S. marketing and leadership teams.

Conoscenze

Multicultural marketing

Cross-functional collaboration

Strategic thinking

Presentation skills

Budget management

Project coordination

Vendor management

Marketing experience

Formazione

Bachelor’s degree in Marketing, Communications, or related field

Master’s degree is a plus

Strumenti

Microsoft Word

PowerPoint

Excel

Descrizione del lavoro

Genesis is seeking a Coordinator for Multicultural Marketing to support strategy, development, and execution across multicultural initiatives for the brand. This role suits a culturally fluent marketer who understands diverse audiences and collaborates across functions to translate insights into compelling storytelling.

You will drive cross-channel campaigns, manage agency partners, track KPIs, and ensure timely delivery within budgets.