Field Multicultural Marketing Strategist - Hispanic Growth

MSX International; New York (NY); On-site; USD 110,000 - 150,000; Full time

Job summary

MSX International is seeking a Field Multicultural Marketing Strategist in New York to lead integrated marketing initiatives targeting Hispanic consumers, drive vehicle sales, and boost brand loyalty. The role collaborates with dealer networks to translate demographics into targeted advertising and measurable outcomes within a dynamic automotive ecosystem.

The ideal candidate has marketing expertise in automotive settings, fluency in Spanish, and the ability to set clear goals, track progress,

Qualifications

• Bachelor's degree required.
• Fluent Spanish and multicultural marketing experience.
• 2+ years in digital marketing and business development in the automotive industry.
• Experience with large dealer groups and dealership personnel preferred.
• Knowledge of Hispanic, African American and Asian markets preferred.

Responsibilities

• Develop and implement integrated marketing initiatives targeting Hispanic consumers.
• Drive vehicle sales and increase brand loyalty.
• Collaborate with dealerships to translate demographics into targeted advertising.
• Liaise with leadership to communicate benefits of multicultural marketing.
• Set clear, measurable goals and track dealer progress.

Skills

Fluent Spanish

Multicultural marketing

Digital marketing

Excel

PowerPoint

Relationship-building

Data analytics

Communication

Automotive industry knowledge

Leadership/Stakeholder management

Education

Bachelor's degree

Tools

Excel (Pivot)

PowerPoint

Marketing analytics tools

Job description

MSX International is seeking a Field Multicultural Marketing Strategist in New York to lead integrated marketing initiatives targeting Hispanic consumers, drive vehicle sales, and boost brand loyalty. The role collaborates with dealer networks to translate demographics into targeted advertising and measurable outcomes within a dynamic automotive ecosystem.

The ideal candidate has marketing expertise in automotive settings, fluency in Spanish, and the ability to set clear goals, track progress,