Multicultural Strategy Director

FLUENT360 LLC; Chicago (IL); On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

Company paid life/AD&D

Short-term and long-term disability

Generous PTO and sick leave

Paid gym membership

Summer hours

17 paid holidays

Flexible schedules

Job summary

fluent360 LLC is seeking a Strategic Planning Director to lead multicultural strategy and planning across major accounts from the Chicago office. You will guide cross-functional teams, provide thought leadership, and drive culturally relevant work for brands like Wells Fargo and the U.S. Army.

The role requires a strong background in multicultural advertising, leadership experience, and the ability to translate research into actionable insight for creative teams.

Qualifications

• BA/BS in Marketing, Business, or Communications is required.
• 10+ years as a strategist/planner in an advertising agency environment.
• Multicultural advertising experience targeting Hispanic or African American consumers.
• Bilingual Spanish/English is a plus.

Responsibilities

• Provide multicultural and Gen Z thought leadership to clients and agency partners.
• Leverage storytelling to build deeper audience understanding, trust, relatability and drive multicultural recruitment and financial and home lending goals.
• Generate a high level of passion among the entire team.
• Work to keep simplicity and focus over time – always with an eye toward relevant creative output.
• Use syndicated research tools to interpret and analyze propriety data through a multicultural lens.
• Develop audience journey maps and culturally relevant communications frameworks.
• Serve as a voice for our multicultural consumer and provide insight on brand alignment and strategy.
• Collaborate with creative partners to ensure that all work is on plan, brand, and in culture.
• Serve as a teacher and consultant to our creative team for strategy alignment.
• Analyze data and create actionable insights for creative team.
• Explain and communicate consumer nuances and behaviors to clients and partner agencies.

Skills

Multicultural advertising

Team leadership

Syndicated research

Data analysis

Bilingual (Spanish/English)

Self-motivation

Education

BA/BS Marketing

Job description

fluent360 LLC is seeking a Strategic Planning Director to lead multicultural strategy and planning across major accounts from the Chicago office. You will guide cross-functional teams, provide thought leadership, and drive culturally relevant work for brands like Wells Fargo and the U.S. Army.

The role requires a strong background in multicultural advertising, leadership experience, and the ability to translate research into actionable insight for creative teams.