Director of Multicultural Strategy & Gen Z Insights

Energy Jobline ZR

Chicago (IL)

On-site

USD 140,000 - 190,000

Full time

14 days+

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Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life/AD&D

PTO & sick leave

Gym membership

15-17 paid holidays

Job summary

fluent360 is seeking a Strategic Planning Director to lead multicultural strategy for major accounts from our Chicago office. You will guide cross-functional teams, develop culturally relevant frameworks, and ensure campaigns align with brand and culture.

Strong storytelling and leadership are essential to inspire the team and clients alike. The role requires 10+ years in advertising planning, multicultural experience, and the ability to translate complex data into actionable,

Qualifications

Bachelor-level degree in Marketing/Business/Communications or related field.
10+ years as a strategist or planner in an advertising agency.
Multicultural advertising experience targeting Hispanic or African American audiences.
Strong storytelling ability to bring consumer perspectives into conversations.

Responsibilities

Provide multicultural and Gen Z thought leadership to clients and agency partners.
Lead audience insights and culturally relevant strategy across client portfolios.
Collaborate with creative teams to ensure work stays on plan, on brand, and culturally aligned.
Develop audience journey maps and insights to guide recruitment and financial/home lending goals.