Senior Multicultural Strategy Director

ADP, Inc.; Chicago (IL); On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Medical, dental & vision insurance

Life/AD&D

Paid time off

Gym membership

Flexible schedules

Paid holidays

Job summary

fluent360 in Chicago seeks a Strategic Planning Director to lead multicultural strategy across key client accounts from our Chicago office. You will provide strategic leadership, collaborate across functions, and oversee work to ensure culturally resonant results.

The role requires extensive experience in multicultural advertising, storytelling leadership, and a collaborative mindset to drive impactful work for brands like Wells Fargo and U.S. Army.

Qualifications

• BA/BS Marketing, Business, Communication degree or relevant coursework.
• 10+ years as a strategist or planner in an advertising agency.
• Multicultural advertising experience targeting Hispanic or African American consumers.
• Bilingual Spanish/English is a plus.
• Strong storytelling and persuasive POV presentation.

Responsibilities

• Provide multicultural and Gen Z thought leadership to clients and partners.
• Leverage storytelling to deepen audience understanding and drive multicultural goals.
• Inspire the team and maintain focus on relevant creative output.
• Use syndicated research tools to interpret data through a multicultural lens.
• Develop audience journey maps and culturally relevant communications frameworks.
• Advise on brand alignment and strategy for multicultural audiences.
• Collaborate with creatives to keep work on plan, brand, and culture.
• Serve as teacher and consultant for strategy alignment.
• Analyze data and generate actionable insights for the creative team.
• Explain consumer nuances to clients and agencies with clarity.

Skills

Multicultural strategy

Storytelling

Cross-functional leadership

Bilingual Spanish/English

Education

BA/BS Marketing, Business, Communication

Tools

Syndicated research tools

Job description

fluent360 in Chicago seeks a Strategic Planning Director to lead multicultural strategy across key client accounts from our Chicago office. You will provide strategic leadership, collaborate across functions, and oversee work to ensure culturally resonant results.

The role requires extensive experience in multicultural advertising, storytelling leadership, and a collaborative mindset to drive impactful work for brands like Wells Fargo and U.S. Army.