Multicultural Marketing Manager

Advocate Health Care; Oak Brook (IL); On-site; USD 90,000 - 130,000; Full time

Job summary

Advocate Health Care seeks a Multicultural Marketing Manager to develop and execute inclusive, data-driven marketing strategies across multicultural segments. You will translate insights into integrated plans across paid, owned, earned, and emerging channels, collaborating with clinical and administrative leaders to align with business goals.

The role embraces AI to improve performance and efficiency, within a culture of experimentation.

Qualifications

• Strong analytical mindset with ability to turn insights into marketing action.
• Deep understanding of digital marketing and emerging channels.
• Experience leading work through influence across cross-functional teams.

Responsibilities

• Develop and execute integrated growth marketing strategies informed by consumer insights, data, and business priorities.
• Translate research, analytics, and market signals into actionable marketing plans across the customer journey.
• Define audience strategies using segmentation, personas, and journey insights to deliver data-driven campaigns.
• Target audiences across all media channels to deploy effective, data-driven marketing mix.
• Collaborate with internal and external partners to ensure culturally relevant campaigns and aligned objectives.

Skills

Analytics

Digital marketing

CRM

Team leadership

Cross-functional collaboration

Data-driven marketing

Education

Bachelor’s degree in Marketing/Communications or related field

Tools

CRM software

Job description

The Multicultural Marketing Manager is responsible for developing and executing marketing strategies that effectively engage diverse audiences across multicultural segments. With a strong analytical and consumer centric mindset, this role translates insights into integrated, multi-channel marketing plans and ensures alignment across paid, owned, earned and emerging channels, in partnership with internal and external teams. They work in close collaboration with clinical and administrative business leaders to understand business objectives and ensure marketing goal alignment. This role embraces AI, leveraging it to improve performance and gain efficiencies, in a culture that values experimentation and measurement.

Major Responsibilities

Growth Marketing Strategy

• Independently develop and execute integrated growth marketing strategies informed by consumer insights, data, and business priorities
• Translate research, analytics, and market signals into actionable marketing plans that drive performance across the full consumer journey
• Define audience strategies using segmentation, personas, and journey insights to deliver relevant, data-driven campaigns
• Target key audiences by applying a strong understanding of all media channels, including digital and emerging channels, to deploy the most effective, data-driven marketing mix
• Leverages consumer insights, cultural trends, and market research to create impactful campaigns that drive brand awareness, consideration, acquisition, and loyalty among multicultural communities.

Cross Functional Leadership and Collaboration

• Lead cross functional teams and agency partners through influence, aligning stakeholders around shared goals
• Serve as a strategic marketing advisor, clearly communicating plans, performance, and insights to business and marketing partners
• Operate effectively in a matrixed environment, balancing competing priorities while maintaining accountability for results
• Partners closely with internal stakeholders, agencies, community organizations, and cross-functional teams to ensure marketing efforts are culturally relevant, inclusive, and aligned with business objectives.

Performance, Optimization, and Innovation

• Define goals, objectives, KPIs, and success metrics to continuously improve campaign effectiveness and ROI
• Leverage data, analytics, testing, and emerging tools (including AI and automation) to drive ongoing performance improvement
• Stay connected to evolving media platforms, consumer behavior, and industry trends to inform marketing strategy and execution

Licensure, Registration, And/or Certification Required

• None Required.

Education Required

• Bachelor’s Degree or relevant knowledge in Marketing, Communications or other business-related field

Experience Required

• 7+ years of experience in marketing or other business-related field and management

Knowledge, Skills & Abilities Required

• Strong analytical mindset with proven ability to turn insights into marketing action
• Deep understanding of digital marketing, emerging media channels, and their role within an integrated strategy
• Experience leading work through influence across cross-functional teams
• Ability to synthesize complex information and communicate clearly to diverse stakeholders
• Working knowledge of CRM, performance measurement, and full funnel marketing strategy
• Excellent written and verbal communication skills

Preferred Job Requirements

Preferred Education:

• Master’s Degree preferred

Preferred Experience

• 7+ years experience in engaging diverse audiences across segments

Preferred Knowledge / Skills / Abilities

All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities.

This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position. Employees must follow any other job-related instructions and perform any other job-related duties requested by their leaders.