Multicultural Growth Marketing Lead

Hugh Chatham Health; Oak Brook (IL); On-site; USD 70,000 - 106,000; Full time

Benefits offered by this job

Health benefits

Paid Time Off

401(k) with employer match

Educational Assistance Program

Job summary

Advocate Health in Illinois is seeking a Multicultural Marketing Manager to develop and execute growth marketing strategies that engage diverse audiences across multicultural segments.

The role emphasizes data-driven plans, cross-functional collaboration with clinical and administrative leaders, and alignment across paid, owned, earned, and emerging channels, with a focus on AI-driven performance and experimentation.

Qualifications

• Bachelor’s degree in Marketing, Communications or related field.
• 7+ years in marketing or business fields with leadership experience.
• Strong analytical mindset with data-driven decision-making.
• Experience with digital marketing and emerging media channels.
• Ability to lead through influence across cross-functional teams.

Responsibilities

• Develop and execute integrated growth marketing strategies informed by insights and priorities.
• Translate analytics into campaigns across paid, owned, and earned media.
• Define audience strategies using segmentation and journey insights.
• Lead cross-functional teams and agency partners toward shared goals.
• Leverage AI and emerging tools to improve performance and efficiency.

Skills

Marketing Strategy

Audience Targeting

Data Analytics

Cross-functional Leadership

AI in Marketing

Communication

CRM

Education

Bachelor's Degree

Tools

CRM Systems

Analytics Tools

Job description

Advocate Health in Illinois is seeking a Multicultural Marketing Manager to develop and execute growth marketing strategies that engage diverse audiences across multicultural segments.

The role emphasizes data-driven plans, cross-functional collaboration with clinical and administrative leaders, and alignment across paid, owned, earned, and emerging channels, with a focus on AI-driven performance and experimentation.