Growth Marketing Lead, Multicultural & Data-Driven AI

Advocate Health Care

Oak Brook (IL)

On-site

USD 90,000 - 130,000

Full time

14 days+

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Job summary

Advocate Health Care seeks a Multicultural Marketing Manager to develop and execute inclusive, data-driven marketing strategies across multicultural segments. You will translate insights into integrated plans across paid, owned, earned, and emerging channels, collaborating with clinical and administrative leaders to align with business goals.

The role embraces AI to improve performance and efficiency, within a culture of experimentation.

Qualifications

Strong analytical mindset with ability to turn insights into marketing action.
Deep understanding of digital marketing and emerging channels.
Experience leading work through influence across cross-functional teams.

Responsibilities

Develop and execute integrated growth marketing strategies informed by consumer insights, data, and business priorities.
Translate research, analytics, and market signals into actionable marketing plans across the customer journey.
Define audience strategies using segmentation, personas, and journey insights to deliver data-driven campaigns.
Target audiences across all media channels to deploy effective, data-driven marketing mix.
Collaborate with internal and external partners to ensure culturally relevant campaigns and aligned objectives.