Multicultural Accounts Lead: Growth & Activations

Brobston Group LLC; Washington (District of Columbia); Hybrid; USD 85,000 - 120,000; Full time

Job summary

Brobston Group LLC is seeking a Manager, Account Lead - Multicultural based in Washington, DC, to manage assigned multicultural accounts and drive sales, program execution, and distributor collaboration.

This hybrid role focuses on account planning, trade advocacy, and developing bespoke activations to grow distribution and ROI through in-market visits and cross-functional coordination. You will analyze performance, manage budgets, and leverage syndicated data to optimize ROI.

Qualifications

• Bachelor’s degree or equivalent experience preferred.
• Proven sales background with strong relationship-building and influencing skills.
• Experience analyzing ROI, managing budgets, and applying syndicated data insights.
• Refined communication and presentation skills; ability to work cross-functionally.
• Must be authorized to work in the United States on a full-time basis.

Responsibilities

• Drive commercial growth in multicultural accounts by selling brands, programs, and activations.
• Develop and execute key account plans, bespoke programs, and upsell opportunities.
• Visit accounts to maintain relationships, monitor performance, and deliver programming.
• Coordinate with channel leads, field trade marketing, and distributors for pricing, fulfillment, and execution.
• Lead trade advocacy, provide education and creative ideas, and ensure activations meet brand guidelines.
• Manage logistics for in-market support, including transport of POS materials and on-site program execution.

Skills

Sales experience

Relationship building

Influencing skills

ROI analysis

Budget management

Syndicated data insights

Communication skills

Presentation skills

Cross-functional collaboration

Driver's license

Education

Bachelor’s degree or equivalent experience

Job description

Brobston Group LLC is seeking a Manager, Account Lead - Multicultural based in Washington, DC, to manage assigned multicultural accounts and drive sales, program execution, and distributor collaboration.

This hybrid role focuses on account planning, trade advocacy, and developing bespoke activations to grow distribution and ROI through in-market visits and cross-functional coordination. You will analyze performance, manage budgets, and leverage syndicated data to optimize ROI.