Multichannel Media Planner — Automotive & Multicultural

GP Generate, LLC; Los Angeles (CA); Hybrid; USD 55,000 - 65,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k Matching

Unlimited PTO

Mental Fitness Day

Job summary

GP Generate, LLC is seeking a Media Planner to support high-profile automotive brands across digital, TV, print and experiential media. The role focuses on data-informed media strategies, creative execution, and measurable campaign results.

The position is full-time and hybrid, based in Mar Vista (90066) with 2–3 in-office days weekly, and involves collaboration across strategy, creative, and analytics teams to drive performance and brand storytelling.

Qualifications

• 1+ years of experience in media planning, buying, or strategy (agency experience preferred).
• Understanding of digital media, including programmatic principles and reporting fundamentals.
• Ability to identify KPIs and translate performance into insights.
• Experience with Automotive or Multicultural/in-language media planning is a plus.
• Strong budget management, pacing, and billing knowledge.
• Highly organized with attention to detail and time-management.

Responsibilities

• Develop and implement media objectives, cross-channel strategies and tactical plans grounded in research and performance data.
• Conduct research to support audience understanding and strategic recommendations, including multicultural initiatives.
• Identify opportunities, media partners and platform innovations to enhance performance and scale reach.
• Translate business objectives into media investment recommendations including budget allocation and flighting strategies.
• Collaborate with digital teams (paid social, programmatic, SEM) and analytics to define KPIs and testing frameworks.
• Monitor campaign performance and deliver reporting, insights, and optimization recommendations.

Skills

Media planning

Budget management

Timeline management

Analytical thinking

Communication skills

Presentation skills

Education

Bachelor’s degree in Marketing/Advertising/Communications/Business

Tools

MRI/Simmons

MediaRadar

Kantar

eMarketer

Job description

GP Generate, LLC is seeking a Media Planner to support high-profile automotive brands across digital, TV, print and experiential media. The role focuses on data-informed media strategies, creative execution, and measurable campaign results.

The position is full-time and hybrid, based in Mar Vista (90066) with 2–3 in-office days weekly, and involves collaboration across strategy, creative, and analytics teams to drive performance and brand storytelling.