Multichannel Marketing Campaign Manager (B2B)

Royal Cup, Inc.; Birmingham (AL); In loco; USD 60.000 - 90.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health insurance

Dental

Vision

401(k)

Life insurance

Disability insurance

FSA

Tuition reimbursement

Parental leave

Remote work opportunities

Paid holidays

Vacation

Descrizione del lavoro

Royal Cup, Inc. is seeking a Marketing Campaign Manager to lead multichannel campaigns that promote our coffee and tea programs nationwide. You will craft compelling content, manage execution across email, SMS, and landing pages, and collaborate with sales and data teams to convert opportunities into growth.

The role is onsite in Birmingham, AL or Atlanta, GA, reporting to the VP of Marketing. You will drive programs at locations with rights to sell and own activation guides to support sellers.

Competenze

• 4 to 7 years of experience in B2B campaign marketing, field or channel marketing, or a similar role.
• Strong writing skills across formats, from email and SMS to landing pages and activation guides.
• Hands-on experience executing campaigns in marketing platforms such as Mailchimp, Zoho or similar tools.
• Understanding of distributed buying decisions and GPO structures.
• Experience building campaign follow-up tools and working closely with sales teams.
• A bias for action: you plan well, move quickly and see campaigns through to results.
• Strong collaboration skills and comfort working across sales, data and content teams.
• Bachelor's degree in marketing, communications, business or a related field, or equivalent experience.

Mansioni

• Activate programs - Build and run plans to promote our existing programs at locations where we have a right to sell.
• Write campaign content - Write email, SMS and landing page copy that showcases the programs available to each location.
• Run multichannel campaigns - Plan and execute email, SMS and landing page campaigns that grow existing accounts and open new ones.
• Get campaigns out the door - Build and send campaigns in Mailchimp, Zoho and our SMS platform, using targeted lists from our data team.
• Partner with sales - Work with sales leaders to align campaigns to their priorities and make sure every opportunity gets follow-up.
• Equip sellers - Create campaign-specific activation guides so sellers know what each campaign offers and how to follow up.
• Measure and improve - Track results and opportunities generated, and refine campaigns based on what works.
• All other duties as assigned

Conoscenze

Campaign marketing

Strong writing

Cross-functional collaboration

Marketing analytics

Strategic planning

Formazione

Bachelor's degree in marketing, communications, business

Strumenti

Mailchimp

Zoho

Marketing platforms

Descrizione del lavoro

Royal Cup, Inc. is seeking a Marketing Campaign Manager to lead multichannel campaigns that promote our coffee and tea programs nationwide. You will craft compelling content, manage execution across email, SMS, and landing pages, and collaborate with sales and data teams to convert opportunities into growth.

The role is onsite in Birmingham, AL or Atlanta, GA, reporting to the VP of Marketing. You will drive programs at locations with rights to sell and own activation guides to support sellers.