Marketing Campaign Manager

Royal-Cup,-Inc.; Birmingham (AL); In loco; USD 60.000 - 90.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health insurance

Dental

Vision

401(k)

Life insurance

Disability insurance

FSA

Tuition reimbursement

Parental leave

Remote work opportunities

Paid holidays

Vacation

Descrizione del lavoro

Royal Cup, Inc. is seeking a Marketing Campaign Manager to lead multichannel campaigns that promote our coffee and tea programs nationwide. You will craft compelling content, manage execution across email, SMS, and landing pages, and collaborate with sales and data teams to convert opportunities into growth.

The role is onsite in Birmingham, AL or Atlanta, GA, reporting to the VP of Marketing. You will drive programs at locations with rights to sell and own activation guides to support sellers.

Competenze

• 4 to 7 years of experience in B2B campaign marketing, field or channel marketing, or a similar role.
• Strong writing skills across formats, from email and SMS to landing pages and activation guides.
• Hands-on experience executing campaigns in marketing platforms such as Mailchimp, Zoho or similar tools.
• Understanding of distributed buying decisions and GPO structures.
• Experience building campaign follow-up tools and working closely with sales teams.
• A bias for action: you plan well, move quickly and see campaigns through to results.
• Strong collaboration skills and comfort working across sales, data and content teams.
• Bachelor's degree in marketing, communications, business or a related field, or equivalent experience.

Mansioni

• Activate programs - Build and run plans to promote our existing programs at locations where we have a right to sell.
• Write campaign content - Write email, SMS and landing page copy that showcases the programs available to each location.
• Run multichannel campaigns - Plan and execute email, SMS and landing page campaigns that grow existing accounts and open new ones.
• Get campaigns out the door - Build and send campaigns in Mailchimp, Zoho and our SMS platform, using targeted lists from our data team.
• Partner with sales - Work with sales leaders to align campaigns to their priorities and make sure every opportunity gets follow-up.
• Equip sellers - Create campaign-specific activation guides so sellers know what each campaign offers and how to follow up.
• Measure and improve - Track results and opportunities generated, and refine campaigns based on what works.
• All other duties as assigned

Conoscenze

Campaign marketing

Strong writing

Cross-functional collaboration

Marketing analytics

Strategic planning

Formazione

Bachelor's degree in marketing, communications, business

Strumenti

Mailchimp

Zoho

Marketing platforms

Descrizione del lavoro

At Royal Cup, we embody a winning spirit that extends far beyond friendly competitions and games. We believe in achieving victory in everything we do, and as a united team, we know there is not a challenge we can't conquer.

While luck may play a small role, true success comes from having a clear vision, a strong mission, and unwavering standards. These foundational elements lie at the heart of our employees' ongoing experience as valued "Cuppers".

Our vision is to become the Chosen Partner to Customers Nationwide, establishing ourselves as the proven industry leader in sourcing, roasting, blending, and distributing exceptional coffee, tea, and affiliated beverages. To accomplish this, we hold ourselves accountable to a set of industry-leading standards that revolve around enhancing our customers' experiences and driving operational excellence. We can’t accomplish this without a dedicated team across the nation who are committed to living out our standards each day.

Our standards are what set us apart. They guide our actions, shape our culture, and fuel our success.

• One Team, One Cup: Respect for one another, our customers, and our prospects. No Silos, each of us working together for the good of the whole.
• VICTORS, Not Victims: Challenges are opportunities in disguise. We are problem solvers who approach obstacles with optimism, turning them into steppingstones for growth and success.
• AS IF: All change happens by the "As If" principle. We act, speak, and think "as if" until we become the embodiment of our vision.
• Patience, Fortitude, and Resiliency: We have the patience to stay on our path and tolerate obstacles until we get the desired outcome, the fortitude to answer why we do what we do, and the resiliency to bounce back from setbacks.
• Nitty Gritty: We maintain an unwavering focus on the tasks at hand, ensuring that what needs to be accomplished today aligns with our longer-term objectives.
• Match Me!: A byproduct of all of our other standards. It is bringing the best version of ourselves to work each day, embodying our standards, and holding everyone around us accountable to them.

Join us, embrace our winning mindset, and embark on a fulfilling career that will leave an indelible mark on our industry and the lives of our customers. Together, we will redefine what it means to be the best.

One Team, One Cup!

Benefits at Royal Cup

We want our benefits to work for you.

Employee and Family Wellness

Health, Dental, and Vision plans are available to help keep you and your family healthy and happy!

Employee Assistance Program

For the times when things just "aren't right" - help is available to you and your family.

Disability Coverage

Whether for a short period or for a long period, we make sure you have coverage.

Life Insurance

Company-paid life insurance is provided for all employees. Optional term life coverage and Accidental Death & Dismemberment amounts are available as well.

Retirement Savings

Employee 401(k) participation with annual Company matching contributions will help prepare you for future retirement!

Tuition Reimbursement

We want to support your higher education goals!

Paid Vacations and Holidays

We believe our employees need to relax, rejuvenate, and get ready to re-engage.

Flexible Spending Account Plan

The FSA Plan allows you to save significant amounts on your medical (includes dental and vision) expenses and dependent care expenses.

Other Benefits

Smoking cessation program (free to employees and family), Jury duty leave, military service leave, and paid funeral leave, Uniforms are provided for certain positions, Discounts on employee purchases

The Royal Cup, Inc. Health Insurance Plan provides these links to access machine readable files as required by the Transparency in Coverage Rule. The files include negotiated service rates and out-of-network allowed amounts. The files are formatted to allow researchers, regulators, and application developers to access and analyze healthcare pricing data more easily. Contact, Human Resources, [e-mail] if you encounter technical issues with the links.

With a combination of perks, benefits, social activities, and learning opportunities, we invest every day in our most important asset: our people.

Position:Marketing Campaign Manager

Location: Birmingham, AL

Job Id:1020

# of Openings:1

Job Title: Marketing Campaign Manager

Reports to: VP, Marketing

Location: Onsite in Birmingham, AL or Atlanta, GA (this is not a remote position)

POSITION SUMMARY:

We are looking for a strong writer and doer who can turn opportunity into results. As our Marketing Campaign Manager, you will promote the programs available at locations where we have a right to sell, and you will build and run multichannel campaigns that grow existing accounts and open new ones.

This is a hands-on individual contributor role. You will write the content, run the campaigns in our marketing systems, and work closely with sales leaders, our data and content teams to turn campaigns into opportunities.

SUPERVISORY RESPONSIBILITIES:

• None

KEY RESPONSIBILITIES:

• Activate programs - Build and run plans to promote our existing programs at locations where we have a right to sell.
• Write campaign content - Write email, SMS and landing page copy that showcases the programs available to each location.
• Run multichannel campaigns - Plan and execute email, SMS and landing page campaigns that grow existing accounts and open new ones.
• Get campaigns out the door - Build and send campaigns in Mailchimp, Zoho and our SMS platform, using targeted lists from our data team.
• Partner with sales - Work with sales leaders to align campaigns to their priorities and make sure every opportunity gets follow-up.
• Equip sellers - Create campaign-specific activation guides so sellers know what each campaign offers and how to follow up.
• Measure and improve - Track results and opportunities generated, and refine campaigns based on what works.
• All other duties as assigned

MINIMUM QUALIFICATIONS:

• 4 to 7 years of experience in B2B campaign marketing, field or channel marketing, or a similar role
• Strong writing skills across formats, from email and SMS to landing pages and activation guides
• Hands-on experience executing campaigns in marketing platforms such as Mailchimp, Zoho or similar tools
• Understanding of distributed buying decisions and GPO structures
• Experience building campaign follow-up tools and working closely with sales teams
• A bias for action: you plan well, move quickly and see campaigns through to results
• Strong collaboration skills and comfort working across sales, data and content teams
• Bachelor's degree in marketing, communications, business or a related field, or equivalent experience
• The ability to successfully complete the pre-employment process

PREFERRED QUALIFICATIONS:

• Foodservice, CPG, distribution or convenience store experience is a plus

PHYSICAL REQUIREMENTS:

• Prolonged periods of sitting at a desk and working on a computer.
• Frequent sitting, standing, walking, reaching, typing, reading, talking, and hearing
• The ability to lift up to 10 pounds with or without assistance

COMPANY PROFILE:

Royal Cup, Inc. is the proven leader in sourcing, roasting, blending, and distributing high-quality coffees and fine teas since 1896 and is the chosen partner for restaurants, hotels, offices, and commuters across the country. We are a family-owned business rooted in a longstanding tradition of coffee roasting excellence that takes pride in our unparalleled dedication to customer care.

We are a large, privately held national importer, roaster, and distributor of coffees, teas, and related products that have been in business for more than 130 years. Royal Cup, Inc. currently provides products, equipment, and service to restaurants, hotels, convenience stores, businesses, and individuals throughout the United States, and we are growing!

At Royal Cup, Inc. having a customer-centric focus is not simply a motto; our employees believe we each have a responsibility to provide outstanding service to our customers. Our customer-centric focus results in actions we live by that not only retain our current customer base but grow our presence with new, high-impact accounts across the country based on exceptional products and service.

We believe serving our customers well, serves us well. We are results-oriented and strive to not only retain our current customer base but grow our presence with new, high-impact accounts across the country by offering exceptional products and service.

Royal Cup Coffee and Tea strives to be sustainably minded and a good corporate steward in all business endeavors. It is also what others expect of us - our employees, our customers and vendors, our local communities, and the coffee and tea industry we help represent. This mindset permeates the actions we take today for tomorrow.

BENEFITS:

Royal Cup Coffee offers a competitive compensation plan and a comprehensive benefits program. On top of being a part of a well-caffeinated team, the benefits program includes healthcare, dental, vision, 401(k), company-paid life and disability insurance, Flexible Spending Account plan, select tuition reimbursement, paid parental leave, remote work opportunities, paid holidays, and vacation time. We also provide ongoing training that is designed to provide maximum success for ouremployees.

Royal Cup is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or another legally protected status. For individuals with disabilities who would like to request an accommodation, please contact us at 1-800-366-5836.

Discover how we combine our expertise in product, equipment, distribution & service to create a customized beverage solution that is right for your company.

Over the past 100 years, Royal Cup has grown from its small, hometown roots to become a major importer, roaster and distributor of premium coffees and teas.