Multichannel Campaign Manager for Growth & Loyalty

Papa John's International; Atlanta (GA); On-site; USD 72,000 - 110,000; Full time

Job summary

Papa John's International is seeking a Marketing Campaign Manager to coordinate integrated campaigns across email, SMS and mobile apps. You will work with Loyalty & CRM to optimize messaging, timing and execution and ensure a consistent customer experience.

Responsibilities include creating briefs, managing calendars, measuring results, and running A/B tests to improve effectiveness. Requires 3–5 years in data-driven marketing, with QSR, Braze and Jira experience preferred.

Qualifications

• BA/BS/BBA in Business, Marketing, Communications or related field.
• 3-5 years of experience executing and managing data driven, integrated marketing campaigns.
• B2C eCommerce experience desired.
• Experience with Braze a plus.
• Experience with Jira/Confluence a plus.
• Quick Service Restaurant (QSR) experience desired.
• Proficient in MS Office suite.

Responsibilities

• Coordinate and manage cross-channel marketing calendar, provide consistent tracking, status updates and keep documentation up to date.
• Work across the Loyalty & CRM team and within company to ensure proper messaging, timing, and execution of multi-channel campaigns, including but not limited to email, sms, push, and member communications voice messaging (PapaCall).
• Responsible for creating a campaign brief and ensuring it is shared across the organization and with our agencies with all final information, updated and then redistributed as needed until campaign launch.
• Ensure each campaign has proper controls in place for accurate measurement and analysis; present results and recommendations for the next iteration to the manager for approval.
• Use marketing automation and email/sms/push nurturing to engage and convert prospects and customers across the buyer journey.
• Identify and analyze strategic opportunity areas to increase marketing effectiveness.
• Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize. Continuously conduct A/B testing across all channels.
• Oversee national and local promotional CRM strategy and execution
• Provide guidance and mentorship to direct report(s)

Skills

Analytical skills

Planning & prioritization

Database management

Project management

Communication

Problem solving

Process improvement

Education

BA/BS/BBA in Business/Marketing/Communications

Tools

Braze

Jira/Confluence

Job description

Papa John's International is seeking a Marketing Campaign Manager to coordinate integrated campaigns across email, SMS and mobile apps. You will work with Loyalty & CRM to optimize messaging, timing and execution and ensure a consistent customer experience.

Responsibilities include creating briefs, managing calendars, measuring results, and running A/B tests to improve effectiveness. Requires 3–5 years in data-driven marketing, with QSR, Braze and Jira experience preferred.