Senior Digital Personalization Marketing Manager

Domino's; Ann Arbor (MI); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Paid Holidays

Medical, dental & vision

401k matching

Mental health support

Wellness programs

Job summary

Domino’s Pizza is seeking a skilled senior associate digital campaign marketing manager to activate multi-step, multi-channel sequences and personalized campaigns to drive lifetime value. This role will unlock Domino’s data advantage and accelerate impact of digital channels to deliver high-value customer experiences across channels.

This position requires strong project management and the ability to translate insights into activation plans in a fast-paced QSR environment.

Qualifications

• Bachelor’s degree in business, marketing, or related field.
• 5+ years in developing CRM digital experiences at scale.
• Experience activating machine-learning models like Lifetime Value and Next Best Action in customer experiences.

Responsibilities

• Develop and lead personalization digital customer journeys.
• Project management of personalization campaigns and journeys.
• Collaborate with cross-functional teams to develop multi-channel journeys.
• Set roadmaps for journey features, offers, and enablement.

Skills

CRM experience

Digital marketing

Project management

Cross-functional collaboration

Data-driven marketing

Education

Bachelor’s degree in business or marketing

Tools

CRM systems

Marketing automation tools

Job description

Domino’s Pizza is seeking a skilled senior associate digital campaign marketing manager to activate multi-step, multi-channel sequences and personalized campaigns to drive lifetime value. This role will unlock Domino’s data advantage and accelerate impact of digital channels to deliver high-value customer experiences across channels.

This position requires strong project management and the ability to translate insights into activation plans in a fast-paced QSR environment.