Multi-Market Marketing Manager & Analytics Lead

Mad City Windows; Madison, Northern (WI, KY); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Mad City Windows is seeking a Marketing Manager to drive multi-market expansion by translating strategy into measurable campaigns. You will own performance analytics across digital, traditional, and face-to-face channels and partner with Senior Director of Marketing to fuel regional momentum.

You will build weekly and monthly reports, monitor attribution, and collaborate with Home Base teams to ensure campaigns are timely and on-brand across markets.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 4–6+ years of experience in direct-to-consumer lead generation or B2C marketing with a focus on performance analysis and multi-channel campaign execution.
• Experience in digital marketing (paid search, paid social, display) and traditional channels (direct mail, print, radio).
• Highly analytical and structured thinker with ability to translate data into concise recommendations for senior stakeholders.
• Experience managing a heavy project load in a fast-paced environment with multiple workstreams.
• Strong written and verbal communication skills; ability to work cross-functionally across marketing, sales, and operations.
• Background in home services or in-home DTC campaigns and coordinating multi-market campaigns is a plus.
• Familiarity with F2F or field marketing programs and local partnerships is a plus.

Responsibilities

• Perform ongoing performance tracking across all lead sources and monitor campaign KPIs.
• Build and maintain weekly and monthly reporting at market, product, and source levels.
• Partner with business leaders to ensure accurate lead attribution and timing; analyze performance.
• Research local marketing opportunities across print, direct mail, radio, and partnerships.
• Conduct market research on competitors and local trends to inform strategy.
• Coordinate with Events team to source event opportunities and evaluate fit by audience and cost.
• Work with Home Base marketing to execute campaigns across markets with aligned assets and targeting.
• Brief creative teams with market context and performance insights; ensure brand consistency.

Skills

Digital marketing

Data analysis

Performance analysis

Campaign execution

Cross-functional collaboration

Communication skills

Education

Bachelor's degree in Marketing

Tools

Microsoft Office 365

ADP

Lead Perfection

Salesforce

Job description

Mad City Windows is seeking a Marketing Manager to drive multi-market expansion by translating strategy into measurable campaigns. You will own performance analytics across digital, traditional, and face-to-face channels and partner with Senior Director of Marketing to fuel regional momentum.

You will build weekly and monthly reports, monitor attribution, and collaborate with Home Base teams to ensure campaigns are timely and on-brand across markets.