Multi-Channel Sales Leader - CPG & Wellness

1440 Foods Manufacturing; New York (NY); On-site; USD 120,000 - 150,000; Full time

Job summary

1440 Foods Manufacturing is seeking an Alternative Channels Sales Manager to drive growth across Value, Drug, and Specialty channels. You will build distributor partnerships, manage key accounts, and shape promotions to expand presence in foodservice, hardware, and mass retailers.

You will lead cross-functional teams, analyze performance data, and craft strategies to boost distribution and velocity across multiple channels in a dynamic, health-focused product portfolio.

Qualifications

• Bachelor's degree in Business, Marketing, or related field preferred.
• 5+ years CPG sales experience, preferably in the Alternative, Drug, and/or Value channels.
• Demonstrated experience calling on distributors and managing multi-channel retail accounts.
• Ability to analyze sales data and translate insights into actionable strategies.

Responsibilities

• Build and maintain relationships with foodservice and vending distributors including Vistar, Core-Mark, Sysco, and regional partners.
• Create monthly and quarterly promotion activity for distributors to drive incremental placement and close distribution gaps across serviced accounts.
• Conduct regular business reviews with distributor representatives to track performance, identify gaps, and execute joint business plans.
• Train and educate distributor sales teams on 1440 Foods' product portfolio, selling points, and brand story.
• Manage deductions, credits, and promotional programs within established guidelines.
• Develop and grow business within value and dollar channel accounts (e.g., Dollar Tree, Family Dollar, and Dollar General).
• Present tailored assortments and value-pack configurations aligned to channel shopper profiles.
• Partner with trade marketing team to develop channel-specific programs and promotional pricing strategies.
• Open new, manage, and grow existing health food store accounts, including Vitamin Shoppe, GNC, independents, co-ops, and regional natural chains.
• Secure prominent shelf placement and in-store promotional support.
• Leverage distributor relationships to drive pull-through and replenishment at store level.
• Partner with brokers where applicable to maximize coverage and account penetration.
• Manage and grow a diverse book of headquarter-call accounts across off-price and discount retail (e.g., TJX, Ross, Burlington, Five Below), hardware, farm & ranch, automotive, and sporting goods (e.g., Home Depot, Tractor Supply, AutoZone), and travel, entertainment, foodservice, and office/education accounts.
• Navigate channel-specific buying mechanics, including opportunistic/closeout programs, dealer-market buying shows, and distributor-managed concession and micro-market programs.
• Secure prominent checkout, front-end, and planned placement and negotiate promotional and program support.
• Leverage Vistar, Core-Mark, and other distributor relationships to drive pull-through, replenishment, and new account activation.
• Identify and convert new accounts within these channels and partner with brokers where applicable to maximize coverage and account penetration.
• Track weekly and monthly sales performance against targets using CRM tools and distributor portals.
• Analyze sell-in vs. sell-through data to identify trends, gaps, and growth opportunities.
• Provide accurate forecasts and account-level volume projections to the sales leadership team.
• Submit timely call reports, expense reports, and account activity summaries.

Skills

CPG sales

distributor relations

multi-channel sales

data analysis

Power BI

Exceedra

MS Office

Education

Bachelor's degree in Business, Marketing, or related field

Tools

Power BI

Exceedra

IRI

Microsoft Office

Job description

1440 Foods Manufacturing is seeking an Alternative Channels Sales Manager to drive growth across Value, Drug, and Specialty channels. You will build distributor partnerships, manage key accounts, and shape promotions to expand presence in foodservice, hardware, and mass retailers.

You will lead cross-functional teams, analyze performance data, and craft strategies to boost distribution and velocity across multiple channels in a dynamic, health-focused product portfolio.