Multi-Channel Marketing & Design Strategist

VizzaLights LLC; Jacksonville (FL); On-site; USD 50,000 - 54,000; Full time

Job summary

VizzaLights LLC is seeking an in-house Integrated Marketing and Graphic Design Specialist in Jacksonville, FL to plan, execute, measure, and continuously improve multi-channel marketing. The role focuses on coordinating Google Ads, Meta advertising, print and direct mail, and campaign analytics to drive leads and revenue.

The position requires in-house collaboration with the VizzaLights team, development of marketing calendars, and launch plans for new services and markets.

Qualifications

• Professional experience managing integrated marketing across multiple channels.
• Hands-on experience managing Google Ads and Meta advertising.
• Experience with print, direct mail, or traditional media.
• Strong understanding of lead generation, attribution, and analytics.
• Experience creating marketing plans, briefs, budgets, and calendars.
• Ability to connect marketing metrics to sales outcomes and revenue.
• Strong copywriting and communication skills.
• Experience coordinating designers, vendors, and internal stakeholders.
• Ability to manage multiple campaigns, deadlines, and budgets.

Responsibilities

• Develop and manage an integrated marketing plan aligned to company revenue, territory, and expansion goals.
• Set priority audiences, geographic markets, customer segments, offers, campaigns, and acquisition channels.
• Build annual, quarterly, monthly, and seasonal marketing calendars.
• Create launch plans for new services, products, promotions, and geographic markets.
• Design repeatable marketing systems that can be adapted for future locations.
• Research competitors, market trends, customer behavior, and regional opportunities.
• Recommend budgets and allocate spend based on business goals and performance.
• Plan, launch, manage, and optimize Google Search, Display, YouTube, Local Services, and other relevant Google campaigns.
• Manage Meta advertising across Facebook and Instagram.
• Evaluate and manage additional channels such as TikTok, LinkedIn, Nextdoor, streaming audio, connected television, programmatic advertising, and retargeting.
• Develop campaign briefs including audiences, offers, keywords, landing-page requirements, and testing plans.
• Track cost per lead, conversion rate, customer acquisition cost, return on ad spend, lead quality, and booked revenue.
• Coordinate conversion tracking including call tracking, pixels, attribution, and reporting.
• Conduct structured testing for creative, messaging, audiences, placements, and offers.
• Work with sales and company leadership to improve lead quality and follow-through.
• Plan and coordinate direct mail, postcards, brochures, door hangers, signage, vehicle advertising, print publications, billboards, radio, and television, plus community campaigns.
• Research media opportunities, request proposals, compare vendors, negotiate placements, and manage production timelines.
• Track traditional campaigns using dedicated phone numbers, QR codes, URLs, offer codes, and CRM attribution.
• Coordinate co-marketing opportunities, sponsorships, home shows, trade shows, neighborhood events, and community partnerships.
• Build relationships with builders, roofers, landscapers, electricians, real-estate professionals, property managers, designers, homeowner associations, and complementary businesses.
• Maintain consistency in positioning, messaging, voice, and visual standards across every channel.
• Create campaign briefs for the Creative Design Lead and Videographer/Content Creator.
• Guide development of advertisements, landing pages, sales materials, commercials, email campaigns, social content, and promotional offers.
• Manage social media strategy, publishing calendars, community engagement, and campaign coordination.
• Develop email, SMS, referral, review, retention, and re-engagement programs.
• Identify customer stories, installation opportunities, seasonal moments, and educational topics for content production.
• Review marketing materials for clarity, accuracy, brand alignment, and compliance before publication.
• Build dashboards and reporting systems that connect marketing activity to leads, appointments, estimates, installations, and revenue.
• Maintain campaign naming, tracking links, source attribution, budgets, calendars, and documentation.
• Present clear weekly and monthly performance reporting to company leadership and communicate what to keep, change, or stop.
• Coordinate with sales and operations to improve response time, lead handling, follow-up, and close rates.
• Support CRM configuration, lead nurturing, automation, review generation, and customer communication.
• Maintain organized vendor relationships, contracts, media schedules, asset requests, and campaign records.
• Work in-house with the VizzaLights team in Jacksonville.

Skills

Integrated marketing

Multi-channel management

Google Ads

Meta advertising

Lead generation

Campaign analytics

Copywriting

Budgeting

Project coordination

In-house collaboration

Tools

Google Ads

Meta Ads

Google Analytics

HubSpot

CRM systems

Pixels / tracking

Job description

VizzaLights LLC is seeking an in-house Integrated Marketing and Graphic Design Specialist in Jacksonville, FL to plan, execute, measure, and continuously improve multi-channel marketing. The role focuses on coordinating Google Ads, Meta advertising, print and direct mail, and campaign analytics to drive leads and revenue.

The position requires in-house collaboration with the VizzaLights team, development of marketing calendars, and launch plans for new services and markets.