Integrated Marketing and Graphic Design Specialist

VizzaLights LLC; Jacksonville (FL); On-site; USD 50,000 - 54,000; Full time

Job summary

VizzaLights LLC is seeking an in-house Integrated Marketing and Graphic Design Specialist in Jacksonville, FL to plan, execute, measure, and continuously improve multi-channel marketing. The role focuses on coordinating Google Ads, Meta advertising, print and direct mail, and campaign analytics to drive leads and revenue.

The position requires in-house collaboration with the VizzaLights team, development of marketing calendars, and launch plans for new services and markets.

Qualifications

• Professional experience managing integrated marketing across multiple channels.
• Hands-on experience managing Google Ads and Meta advertising.
• Experience with print, direct mail, or traditional media.
• Strong understanding of lead generation, attribution, and analytics.
• Experience creating marketing plans, briefs, budgets, and calendars.
• Ability to connect marketing metrics to sales outcomes and revenue.
• Strong copywriting and communication skills.
• Experience coordinating designers, vendors, and internal stakeholders.
• Ability to manage multiple campaigns, deadlines, and budgets.

Responsibilities

• Develop and manage an integrated marketing plan aligned to company revenue, territory, and expansion goals.
• Set priority audiences, geographic markets, customer segments, offers, campaigns, and acquisition channels.
• Build annual, quarterly, monthly, and seasonal marketing calendars.
• Create launch plans for new services, products, promotions, and geographic markets.
• Design repeatable marketing systems that can be adapted for future locations.
• Research competitors, market trends, customer behavior, and regional opportunities.
• Recommend budgets and allocate spend based on business goals and performance.
• Plan, launch, manage, and optimize Google Search, Display, YouTube, Local Services, and other relevant Google campaigns.
• Manage Meta advertising across Facebook and Instagram.
• Evaluate and manage additional channels such as TikTok, LinkedIn, Nextdoor, streaming audio, connected television, programmatic advertising, and retargeting.
• Develop campaign briefs including audiences, offers, keywords, landing-page requirements, and testing plans.
• Track cost per lead, conversion rate, customer acquisition cost, return on ad spend, lead quality, and booked revenue.
• Coordinate conversion tracking including call tracking, pixels, attribution, and reporting.
• Conduct structured testing for creative, messaging, audiences, placements, and offers.
• Work with sales and company leadership to improve lead quality and follow-through.
• Plan and coordinate direct mail, postcards, brochures, door hangers, signage, vehicle advertising, print publications, billboards, radio, and television, plus community campaigns.
• Research media opportunities, request proposals, compare vendors, negotiate placements, and manage production timelines.
• Track traditional campaigns using dedicated phone numbers, QR codes, URLs, offer codes, and CRM attribution.
• Coordinate co-marketing opportunities, sponsorships, home shows, trade shows, neighborhood events, and community partnerships.
• Build relationships with builders, roofers, landscapers, electricians, real-estate professionals, property managers, designers, homeowner associations, and complementary businesses.
• Maintain consistency in positioning, messaging, voice, and visual standards across every channel.
• Create campaign briefs for the Creative Design Lead and Videographer/Content Creator.
• Guide development of advertisements, landing pages, sales materials, commercials, email campaigns, social content, and promotional offers.
• Manage social media strategy, publishing calendars, community engagement, and campaign coordination.
• Develop email, SMS, referral, review, retention, and re-engagement programs.
• Identify customer stories, installation opportunities, seasonal moments, and educational topics for content production.
• Review marketing materials for clarity, accuracy, brand alignment, and compliance before publication.
• Build dashboards and reporting systems that connect marketing activity to leads, appointments, estimates, installations, and revenue.
• Maintain campaign naming, tracking links, source attribution, budgets, calendars, and documentation.
• Present clear weekly and monthly performance reporting to company leadership and communicate what to keep, change, or stop.
• Coordinate with sales and operations to improve response time, lead handling, follow-up, and close rates.
• Support CRM configuration, lead nurturing, automation, review generation, and customer communication.
• Maintain organized vendor relationships, contracts, media schedules, asset requests, and campaign records.
• Work in-house with the VizzaLights team in Jacksonville.

Skills

Integrated marketing

Multi-channel management

Google Ads

Meta advertising

Lead generation

Campaign analytics

Copywriting

Budgeting

Project coordination

In-house collaboration

Tools

Google Ads

Meta Ads

Google Analytics

HubSpot

CRM systems

Pixels / tracking

Job description

VizzaLights LLC is hiring an in-house Integrated Marketing and Graphic Design Specialist to plan, execute, measure, and continuously improve multi-channel marketing in Jacksonville, FL.

Responsibilities

• Develop and manage an integrated marketing plan aligned to company revenue, territory, and expansion goals
• Set priority audiences, geographic markets, customer segments, offers, campaigns, and acquisition channels
• Build annual, quarterly, monthly, and seasonal marketing calendars
• Create launch plans for new services, products, promotions, and geographic markets
• Design repeatable marketing systems that can be adapted for future locations
• Research competitors, market trends, customer behavior, and regional opportunities
• Recommend budgets and allocate spend based on business goals and performance
• Plan, launch, manage, and optimize Google Search, Display, YouTube, Local Services, and other relevant Google campaigns
• Manage Meta advertising across Facebook and Instagram
• Evaluate and manage additional channels such as TikTok, LinkedIn, Nextdoor, streaming audio, connected television, programmatic advertising, and retargeting
• Develop campaign briefs including audiences, offers, keywords, landing-page requirements, and testing plans
• Track cost per lead, conversion rate, customer acquisition cost, return on ad spend, lead quality, and booked revenue
• Coordinate conversion tracking including call tracking, pixels, attribution, and reporting
• Conduct structured testing for creative, messaging, audiences, placements, and offers
• Work with sales and company leadership to improve lead quality and follow-through
• Plan and coordinate direct mail, postcards, brochures, door hangers, signage, vehicle advertising, print publications, billboards, radio, and television, plus community campaigns
• Research media opportunities, request proposals, compare vendors, negotiate placements, and manage production timelines
• Track traditional campaigns using dedicated phone numbers, QR codes, URLs, offer codes, and CRM attribution
• Coordinate co-marketing opportunities, sponsorships, home shows, trade shows, neighborhood events, and community partnerships
• Build relationships with builders, roofers, landscapers, electricians, real-estate professionals, property managers, designers, homeowner associations, and complementary businesses
• Maintain consistency in positioning, messaging, voice, and visual standards across every channel
• Create campaign briefs for the Creative Design Lead and Videographer/Content Creator
• Guide development of advertisements, landing pages, sales materials, commercials, email campaigns, social content, and promotional offers
• Manage social media strategy, publishing calendars, community engagement, and campaign coordination
• Develop email, SMS, referral, review, retention, and re-engagement programs
• Identify customer stories, installation opportunities, seasonal moments, and educational topics for content production
• Review marketing materials for clarity, accuracy, brand alignment, and compliance before publication
• Build dashboards and reporting systems that connect marketing activity to leads, appointments, estimates, installations, and revenue
• Maintain campaign naming, tracking links, source attribution, budgets, calendars, and documentation
• Present clear weekly and monthly performance reporting to company leadership and communicate what to keep, change, or stop
• Coordinate with sales and operations to improve response time, lead handling, follow-up, and close rates
• Support CRM configuration, lead nurturing, automation, review generation, and customer communication
• Maintain organized vendor relationships, contracts, media schedules, asset requests, and campaign records
• Work in-house with the VizzaLights team in Jacksonville

Requirements

• Professional experience managing integrated marketing across multiple channels
• Hands‑on experience managing Google Ads and Meta advertising
• Experience with print, direct mail, commercial advertising, or traditional media
• Strong understanding of lead generation, conversion tracking, attribution, campaign testing, and marketing analytics
• Experience creating marketing plans, campaign briefs, budgets, calendars, and performance reports
• Ability to connect marketing metrics to sales outcomes and revenue
• Strong copywriting, editing, presentation, and communication skills
• Experience coordinating designers, developers, videographers, vendors, media representatives, and internal stakeholders
• Ability to manage multiple campaigns, deadlines, and budgets simultaneously
• Strong business judgment, initiative, organization, and attention to detail
• Ability to work in-house with the VizzaLights team in Jacksonville

Technologies

• Google Ads, Meta advertising, Google Search, Google Display, YouTube, Local Services, Facebook, Instagram, TikTok, LinkedIn, Nextdoor
• Connected television, programmatic advertising, retargeting
• CRM, pixels, call tracking, QR codes, URLs
• Google Analytics, Meta Blueprint, HubSpot
• SMS marketing, reputation‑management tools

Preferred Qualifications

• Google Ads, Google Analytics, Meta Blueprint, HubSpot, or related certifications
• Experience marketing home services, construction, architectural products, technology, luxury services, or multi-location businesses
• Experience supporting expansion into new cities, territories, franchises, or dealer markets
• Familiarity with CRM platforms, email automation, SMS marketing, call tracking, and reputation‑management tools
• Experience buying television, radio, streaming, out‑of‑home, or programmatic media
• Knowledge of local SEO, content marketing, referral programs, and partnership marketing
• Experience with public relations, media outreach, events, sponsorships, or community engagement
• Working knowledge of creative testing and commercial production

What Success Looks Like

• VizzaLights generates a consistent flow of qualified leads
• Marketing decisions are based on reliable data rather than impressions alone
• Paid campaigns improve efficiency, lead quality, and booked revenue
• Digital and traditional marketing operate as a coordinated system
• Seasonal campaigns are planned early and executed consistently
• Sales and operations can clearly identify where leads originate
• Repeatable launch plans exist for entering additional markets
• VizzaLights grows into a recognizable national brand without losing consistency or local relevance

Location: Jacksonville, FL (onsite)
Salary: USD 49,700 - 54,000 per year