Multi-Channel Digital Marketing Specialist

Mason Companies, Inc; Chippewa Falls (WI); On-site; USD 48,000 - 72,000; Full time

Job summary

Mason Companies, Inc. is seeking a Digital Marketing Specialist to support our marketing efforts by managing digital channels, planning and optimizing content, and analyzing performance data.

You will work with cross-functional teams to execute campaigns that raise brand awareness, boost engagement, and drive sales. The role requires hands-on experience with digital advertising platforms and analytics, with ability to work independently in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing or related field preferred, or Associate degree with two years’ relevant experience.
• Previous experience with internet marketing/e-commerce in a business environment is preferred.

Responsibilities

• Plan and execute digital marketing initiatives across multiple channels including social media, display, and affiliate.
• Assist in creating and updating assets for paid campaigns across Google Ads, Meta Ads, YouTube, and others.
• Collaborate with the marketing team to test and optimize creative assets and headlines for performance.
• Work with the creative team to develop high-performing ad assets including copy, visuals, and videos.
• Analyze campaign performance and trends, and recommend opportunities for improvement.
• Communicate with external paid media vendors and ensure brand consistency across channels.

Skills

Excel

Google Analytics

Communication skills

Organizational skills

Independent work

Fast-paced environment

Canva

Video editing

Education

Bachelor’s degree in Marketing or related field

Associate degree + 2 years relevant experience

Tools

Google Ads

Meta Ads

YouTube Ads

Microsoft Office Suite

Job description

Mason Companies, Inc. is seeking a Digital Marketing Specialist to support our marketing efforts by managing digital channels, planning and optimizing content, and analyzing performance data.

You will work with cross-functional teams to execute campaigns that raise brand awareness, boost engagement, and drive sales. The role requires hands-on experience with digital advertising platforms and analytics, with ability to work independently in a fast-paced environment.