Multi-Brand Growth & Digital Marketing Leader

Hai Hospitality Group; Austin (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Hai Hospitality Group is seeking an experienced Director of Growth and Digital Marketing to lead measurable guest and revenue growth for our Austin-based Home Office. You will own the growth strategy across paid media, digital discovery, websites, online ordering, and CRM, coordinating with Brand Management, Social, Creative Services, Operations, Finance, and agencies.

You will drive a testing culture to improve incremental revenue, acquisition, and lifetime value while building in-house

Qualifications

• 8+ years of progressive experience in growth, performance, or digital marketing.
• Experience leading multi-brand, multi-location hospitality or consumer businesses strongly preferred.
• Experience with website management, SEO/local search, digital conversion, online ordering or e-commerce, and agency/vendor management.
• Experience leading CRM or lifecycle teams and partnering across brand, creative, social, operations, and finance functions.
• Strong people leadership, project management, communication, and decision-making skills.

Responsibilities

• Set the portfolio growth and digital marketing roadmap translating brand plans into measurable channel plans.
• Own paid and performance media strategy, budget allocation, agency direction, channel mix, and testing across platforms.
• Lead portfolio website roadmap, web redesigns, UX, accessibility, and online ordering pathways.
• Lead CRM, Lifecycle & Loyalty efforts, automation, and data governance with agency support.
• Partner with Brand Managers on third-party ordering and off-premise marketing opportunities.
• Own growth budgets, forecasting, and reporting; deliver a concise performance scorecard.

Skills

Paid media management

Analytics & forecasting

CRM & lifecycle

Team leadership

Education

BA/BS degree or equivalent practical experience

Tools

Marqii

Job description

Hai Hospitality Group is seeking an experienced Director of Growth and Digital Marketing to lead measurable guest and revenue growth for our Austin-based Home Office. You will own the growth strategy across paid media, digital discovery, websites, online ordering, and CRM, coordinating with Brand Management, Social, Creative Services, Operations, Finance, and agencies.

You will drive a testing culture to improve incremental revenue, acquisition, and lifetime value while building in-house