Growth & Digital Marketing Director - Multi-Brand

Hai Hospitality Group, LLC; United States; Remote; USD 140,000 - 180,000; Full time

Job summary

Hai Hospitality seeks an experienced Director of Growth and Digital Marketing for our Austin-based home office. Lead growth strategy, paid media, SEO, and CRM across a multi-brand portfolio to drive guest acquisition and revenue.

You will own measurement and partner with Brand Management, Social, Creative Services, Operations, Finance, and agencies to connect acquisition with retention and lifetime value. This role reports to the Chief Brand Officer.

Qualifications

• 8+ years of progressive growth, performance, or digital marketing experience.
• Experience leading multi-brand, multi-location hospitality or restaurant businesses.
• Proven ability to manage paid media budgets and drive measurable growth.
• Strong analytics, attribution, experimentation, and forecasting skills.
• Experience with website management, SEO/local search, online ordering/e-commerce.
• Leadership and cross-functional collaboration across brand teams, operations, and finance.
• BA/BS degree or equivalent practical experience.

Responsibilities

• Set the portfolio growth and digital marketing roadmap, translating annual brand plans, market priorities, and openings into measurable channel plans.
• Own paid and performance media strategy, budget allocation, agency/vendor direction, channel mix, audience strategy, testing, and optimization across search, paid social, and relevant platforms.
• Lead website roadmap, SEO/local discovery strategy, and online ordering experiences, with vendor direction and content workflows.
• Lead the CRM, Lifecycle & Loyalty efforts and agency relationships; set portfolio strategy, priorities, budget, service expectations, and measurement for guest data capture, segmentation, email/SMS, automation, retention, and loyalty.
• Analyze sales, traffic, conversion, promotion performance, and channel contribution; recommend investment and growth opportunities with Finance, Operations, and Brand Managers.
• Coordinate with Operations on delivery execution and economics; ensure consistent definitions and reporting with FP&A.

Skills

Growth strategy

Performance marketing

Digital marketing

CRM

Lifecycle marketing

Brand management

Analytics

Forecasting

Leadership

Cross-functional collaboration

Education

BA/BS degree or equivalent

Tools

Marqii

Job description

Hai Hospitality seeks an experienced Director of Growth and Digital Marketing for our Austin-based home office. Lead growth strategy, paid media, SEO, and CRM across a multi-brand portfolio to drive guest acquisition and revenue.

You will own measurement and partner with Brand Management, Social, Creative Services, Operations, Finance, and agencies to connect acquisition with retention and lifetime value. This role reports to the Chief Brand Officer.