Motorcycles Sales - Raging Bull Harley Davidson

Sonic Automotive; Durham (NC); On-site; USD 35,000 - 60,000; Full time

Benefits offered by this job

401(k) with Company Match

Paid Time Off, Increases with Tenure

Employee Pricing on Vehicles, Parts & Service

Free & Discounted Gym Memberships

Career Growth within a Fortune 500 Company

Job summary

Sonic Automotive is hiring for a full-time sales role at Raging Bull Harley-Davidson in Durham, NC. This position involves attaining sales quotas, delivering exceptional customer service, and maintaining a positive dealership environment. Candidates should possess strong communication and sales skills, with a passion for motorcycles. Benefits include a 401(k) plan with company match, paid time off, and career growth opportunities within a Fortune 500 company.

Qualifications

• Must possess excellent communication and closing skills.
• High energy level is required to engage with customers.
• Knowledge of motorcycles and sales experience is preferred.

Responsibilities

• Attain new and used sales quotas as set by the sales manager.
• Greet customers promptly and courteously.
• Conduct a road test and pre-delivery inspection before customer delivery.
• Maintain profit margin objectives for all motorcycle sales.

Skills

Sales skills

Customer service

Communication skills

Product knowledge

Job description

Motorcycles Sales - Raging Bull Harley Davidson

• Full-time
• Dealership: 617 - Raging Bull Harley-Davidson

Raging Bull Harley-Davidson® isn't just a workplace; it's a community built on passion, camaraderie, and a shared love for the open road. Working here means being part of a legacy, embracing the thrill of the iconic Harley-Davidson® brand, and connecting with fellow enthusiasts. Beyond a job, it's an opportunity to immerse yourself in a vibrant culture that celebrates individuality and a deep-rooted spirit of adventure.

At Raging Bull Harley-Davidson® , you're not just filling a position; you're joining a family that values dedication, innovation, and a genuine passion for motorcycles. With a commitment to excellence, a supportive team, and a commitment to delivering exceptional customer experiences, this is more than a workplace-it's an exhilarating journey where your talents and passions can thrive amidst the roar of the engines and the pulse of the Harley-Davidson® lifestyle.

Major Duties and Responsibilities

• Attain new and used sales quotas as agreed upon with the sales manager.
• Use floor time effectively to meet customer needs and solicit sales of all products.
• Present the features of all products to customers along with their benefits.
• Show each customer the advantages of products over competing brands.
• Cross-sell additional parts, accessories, F&I products, warranties & service contracts, etc., with all new and used motorcycles.
• Maintain profit margin objective for all motorcycle sales.
• Follow procedures to ensure timely and proper completion of all paperwork.
• Introduce new customers to the Service, Parts, General Merchandise, F&I departments, and personnel.
• Maintain floor stock daily to ensure vehicles are clean and polished.

Customer Service

• Greet customers immediately in a courteous and friendly manner.
• Handle telephone transactions quickly and courteously.
• Ensure customers are properly qualified for needs, wants, and buying ability.
• Practice a feature/benefit selling methodology so that all customers receive consistent treatment when doing business.
• Use a common and consistent quotation methodology for motorcycle sales, trade-ins, and purchases.
• Conduct a road test and pre-delivery inspection prior to delivery to the customer.
• Ensure the delivery to the customer is an “EVENT” that endears the customer to the dealership.
• Contact customers to encourage additional sales and ensure customer satisfaction.
• Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right.”
• Attend training sessions to keep current with sales techniques and department issues.

Commitments

• Treat all employees and customers fairly, courteously, and with dignity.
• Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees, and GM.
• Remain current with all Sales department training available by attending seminars, workshops, and other related training programs assigned by the Sales Manager.
• Be prompt and available for flexible scheduling.
• Be honest and fair in all business dealings.
• Continually learn more about the products and services you sell. Stay current on motorcycle trends and selling features.

Physical Demands

• The noise level in the work environment is occasionally loud.
• Occasionally requires balancing and pushing a 500 to 800 lb. motorcycle.
• Spend the majority of the day on your feet.

Working Conditions and Qualifications

• Is potentially exposed to battery acid, gasoline, chemical cleaning materials, or other toxic materials commonly found in a motor vehicle service department.
• Occasionally, exposed to exhaust fumes or other airborne particles.
• Must have the ability to get along with a broad customer base.
• High energy level.
• Excellent communication skills and demonstrated “closing skills”.
• Knowledge and experience with sales of motorcycles and other products sold by the dealership or the demonstrated ability to learn them quickly.
• Must be able to work effectively with all dealership areas to maximize the buying experience for the customer and the dealership's profitability.

Benefits

• 401(k) with Company Match
• Paid Time Off, Increases with Tenure
• Closed on Thanksgiving & Christmas
• Employee Pricing on Vehicles, Parts & Service
• Free & Discounted Gym Memberships
• Travel Discounts on Hotels, Flights & Rentals
• Career Growth within a Fortune 500 Company

All your information will be kept confidential according to EEO guidelines.