Mortgage Content Strategist — Remote & Flexible Hours

RateHub; California (MO); Hybrid; USD 75,000 - 100,000; Full time

Benefits offered by this job

Competitive Compensation

Remote-First Environment

Flexible Hours

Professional Development

Team Socials

Job summary

Ratehub is seeking a Content Strategist to grow our mortgage content and organic reach across Ratehub.ca. This mid‑level, individual contributor role works with the Senior Organic Growth Manager and cross‑functional teams to turn analytics, search trends, and audience insights into actionable content initiatives that drive qualified traffic.

You'll own content planning for the Mortgage unit, develop a mortgage content calendar, write and edit blog posts, landing pages, rate pages, newsletters,

Qualifications

• 4–6 years of experience in content strategy, content marketing, SEO, digital publishing, or a related field.
• Excellent writing and editing skills, with the ability to create content that is original, engaging, informative, and genuinely useful to consumers.
• Strong understanding of SEO, GEO and AI‑powered search, with an interest in how LLMs are changing content discovery.
• Experience using analytics and SEO tools to analyze content and channel performance, and turn insights into actionable recommendations.
• Experience with tools such as Google Analytics, Google Search Console, SEO platforms, and/or AI Search Analytics platforms.
• A strong understanding of how content, SEO, GEO, email, and distribution work together to drive measurable business results.
• Fluency in French is an asset.

Responsibilities

• Develop a strong understanding of SEO and Generative Engine Optimization (GEO), and use SEO and AI Search Analytics platforms to monitor how Ratehub's content is appearing in traditional rankings and AI-generated answers.
• Use analytics, search data, audience insights, and content performance across both traditional and AI-powered search to identify opportunities and recommend what content to create, update, optimize, or retire.
• Analyze organic traffic, rankings, on‑page engagement, conversions, and AI-search visibility to understand what's working and where there are opportunities to improve.
• Identify content gaps, high‑value topics, and emerging search trends, including which topics, sources, and formats are being surfaced by AI search engines.
• Recommend the right format and channel for each opportunity and changes to improve content's discoverability.
• Work with the Senior Organic Growth Manager and other stakeholders to turn analysis into actionable content initiatives and inform broader SEO/GEO strategy.
• Stay up to date on changes in search, AI discovery, GEO best practices, and emerging search behaviours.

Skills

SEO & GEO

Analytics

Content strategy

Writing & editing

Email marketing

Tools

Google Analytics

Google Search Console

AI Search Analytics platforms

WordPress

Job description

Ratehub is seeking a Content Strategist to grow our mortgage content and organic reach across Ratehub.ca. This mid‑level, individual contributor role works with the Senior Organic Growth Manager and cross‑functional teams to turn analytics, search trends, and audience insights into actionable content initiatives that drive qualified traffic.

You'll own content planning for the Mortgage unit, develop a mortgage content calendar, write and edit blog posts, landing pages, rate pages, newsletters,