Monetization Strategy & Operations Associate - App & Gaming

TikTok; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

TikTok in New York is seeking a Monetization Strategy & Operations Associate for the App & Gaming segment. This role focuses on driving sales strategy and operational excellence across US Apps & Gaming, including app promotion, real money gaming, and emerging subverticals.

You will partner with senior sales leaders to shape go-to-market priorities, analyze opportunities, and influence cross-functional decisions with product, legal, and regional teams, ensuring scalable monetization in a

Qualifications

• Minimum Qualifications: 3+ years in a fast-paced analytics/strategy role.
• Strong SQL/Python/R and BI visualization tools experience.

Responsibilities

• Drive sales partnering, strategy & operations for US Apps & Gaming.
• Advise senior sales leaders and provide strategic direction across the portfolio.
• Prioritize initiatives based on company objectives and influence cross-functional teams.
• Identify revenue opportunities and translate them into go-to-market levers with analysis.
• Own the analytical agenda for real money gaming, coordinating with Legal, Policy, Product.
• Manage business planning, forecasting, and revenue attainment with seasonality.
• Build market view, track dynamics, size opportunities, support defensible positioning.
• Collaborate with central teams on policies and incentive structures.
• Identify deficiencies in processes/tools and drive adoption of new solutions.
• Foster cross-functional collaboration with Sales, Product, MarSci, Legal, Finance, Agencies.

Skills

Advanced analytical skills

Data gathering & cleaning

Data modeling

Tools

SQL

Python

R

Tableau

Power BI

Job description

Monetization Strategy & Operations Associate - App & Gaming

Location:

New York

Employment Type:

Regular

Job Code:

A247842

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Responsibilities

• Responsibilities- Drive sales partnering, strategy & operations for the US Apps & Gaming sector, spanning app promotion, real money gaming, and emerging subverticals
• - Act as the thought partner to senior sales leaders and provide high level strategic direction across the Apps & Gaming portfolio, from scaled performance advertisers through to top-tier strategic accounts
• - Help the business & team prioritize effectively based on the company objectives & influence decision making across sales, product, and regional stakeholders
• - Identify revenue opportunities and translate them into concrete go-to-market levers by conducting rigorous quantitative & qualitative analysis and developing deep business & market understanding, with particular focus on performance product adoption (app install and value-based bidding, measurement and attribution), agency penetration, and share shift from competing platforms; drive cross-functional programs based on the levers identified, track progress and measure impact
• - Own the analytical agenda for real money gaming — a fast-growing and highly regulated subvertical — partnering closely with Legal, Policy, and Product on eligibility, compliance, and go-to-market sequencing
• - Manage business planning & ongoing business reviews: bottom up planning, forecasting, analysis, partnering with leadership teams in maintaining an accurate sales pipeline, revenue attainment tracking etc, accounting for the pronounced seasonality of gaming and sports-driven demand
• - Build and maintain the competitive and market view for the sector: track platform dynamics across competing ad networks and app-install channels, size share shift opportunities, and equip sales with defensible positioning
• - Partner with central teams to define and authoritatively enforce sales & client policies; partner with counterparts in other sales teams and regions to resolve conflicts, all with a positive attitude and a desire to do what is best for the business as a whole
• - Partner with central teams to craft Apps & Gaming specific incentive structures that incentivize specific sales & client behaviors
• - Identify deficiencies in processes & tools, including measurement and attribution workflows, and partner with internal teams to develop and implement solutions; drive the adoption of new solutions, as well as provide ongoing training & documentation
• - Foster cross functional collaboration: Cultivating and maintaining strong working relationships with critical business partners (e.g. Sales, Product, MarSci, Legal, Finance, Agency Partnerships etc)

Qualifications

• Minimum Qualifications:- 3+ years of working in a fast-paced environment & similar function (e.g. data analytics & strategy teams in other tech companies; management consulting; investment banking).
• - Advanced analytical skills; ability to gather, clean, and structure data for analysis and modeling using SQL and/or programming languages (e.g. Python, R), and BI visualization tools (e.g. Tableau, Power BI).
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