Senior User Acquisition Manager, US

Metrics Recruitment; San Francisco (CA); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote work

Job summary

Metrics Recruitment partners with a fast-scaling mobile casino operator to hire a Senior User Acquisition Manager to own US paid media end to end. This hands-on IC role requires running and optimizing campaigns daily across Meta, Snapchat, TikTok, and app-install networks with in-house creative support.

You will own CPA and ROAS economics, manage DSP spend, and report results directly to marketing leadership and the founders.

Qualifications

• Hands-on ownership of UA budgets and KPIs across a broad multi-network mix.
• Mobile app UA experience on the advertiser side with high-volume acquisition.
• Strong fluency with MMPs and attribution.
• Experience buying across paid social, app install, and incent/reward networks.

Responsibilities

• Own US paid media KPIs, budget, and channel mix end to end.
• Run and optimize campaigns hands-on across Meta, Snapchat, and TikTok as core channels.
• Manage app-install stack including Apple Search Ads, AdMob, AppLovin, Unity Ads.
• Buy across incent and rewarded networks (e.g., Tapjoy, Mistplay, JustDice).
• Oversee DSP and retargeting spend, adjust budgets as markets scale.
• Collaborate with in-house creative team to iterate based on performance data.
• Own CPA and revenue-share economics alongside ROAS and affiliate-style reporting.
• Report performance to marketing leadership and founders.

Skills

Paid media buying

Mobile UA

Ad networks

Campaign optimization

MMP fluency

Budget ownership

Cross-network

Tools

Meta Ads

Snapchat

TikTok

Apple Search Ads

AdMob

AppLovin

Unity Ads

Job description

Metrics Recruitment is partnering with a fast-scaling mobile casino operator running social casino, sweepstakes, and crypto casino products. After launching under 1 year ago they are already a top 10 download in their category and are looking to build dedicated UA ownership market by market.

We are hiring a Senior User Acquisition Manager to own US paid media end to end. This is a hands‑on individual contributor seat, where you will personally run and optimize campaigns across the full network stack daily. An in‑house creative team supports asset production. Network execution, budget, and channel mix sit with you.

Responsibilities

• Own US paid media KPIs, budget, and channel mix end to end.
• Run and optimize campaigns hands‑on across Meta, Snapchat, and TikTok as the core of the mix.
• Run the app‑install stack directly: Apple Search Ads, AdMob, AppLovin, Unity Ads.
• Buy across incent and rewarded networks including adjoe, Tapjoy, Mistplay, and JustDice.
• Manage DSP and retargeting spend, adding, cutting, and shifting budget as the market scales.
• Brief, critique, and iterate on creative with the in‑house team based on in‑market performance data.
• Own CPA and revenue‑share economics alongside ROAS, including affiliate‑style channel reporting.
• Report performance directly to marketing leadership with a short line to the founders.

Requirements

• Personal, hands‑on buying experience across paid social, app install, and incent or rewarded networks.
• Track record owning UA budget and KPIs across a broad multi‑network mix.
• Mobile app UA on the advertiser side.
• Mass‑volume acquisition under thin margins: rewards and GPT, mobile gaming, social casino, sweeps, fintech, or high‑volume consumer apps.
• Strong MMP fluency.
• Individual‑contributor mindset.

Nice to Have

• Affiliate and CPA depth.
• Experience in a restricted or regulated vertical where compliance shapes the channel mix: gambling, crypto, sweeps, or survey and play‑to‑earn.
• Sweeps casino, social casino, or rewards platform background.

Location

Remote, US