MOKA - General Manager - La Crosse, WI

Moka Coffee; La Crosse (WI); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

Healthcare

401(k)

dental

vision

shift drinks

product discounts

Job summary

MOKA in Wisconsin is seeking a General Manager to lead a high-energy coffee shop, driving sales, service quality, and community engagement.

You’ll recruit and develop a team, manage operations and budgets, ensure health standards, and grow our local presence.

Qualifications

• 3+ years in hospitality management preferred, ideally in a high-volume coffee environment.
• Strong leadership and people development track record.
• Financial acumen with P&L awareness.

Responsibilities

• Lead the store and ensure the 'MOKA way' of location.
• Oversee recruiting, onboarding, and development.
• Drive labor costs, sales strategies, and store profitability.
• Ensure health regulations and safety standards.
• Engage with the community and provide outstanding customer service.
• Maintain beverage quality and brand consistency.

Job description

MOKA General Manager - Where the coffee is strong, but the vibes are stronger.

Here at MOKA, we’re more than just your average coffee shop; we’re a crew of people who love to make others smile! We don’t just make coffee… We make someone’s day! We’re family and community-oriented, and we love making a difference one customer at a time!

Are you a passionate leader and vibe-setter ready to take ownership of a store’s success? If you have a knack for building successful teams and a drive for financial profitability, you might be our next leader! We’re looking for an energetic professional who can turn the perfect espresso shot into a genuine connection while growing our community presence.

Who you are:

• Strategic Leader– Someone who can develop and implement strategies to increase sales and maximize profitability.
• Talent Developer– A mentor with a proven track record of recruiting, hiring, and developing future leaders like AGMs and Shift Leaders.
• Culture Ambassador– A leader who cultivates a family-oriented work environment that aligns with MOKA’s core values.
• Financial Pro– Expert-level knowledge of business math, P&L reviews, inventory audits, and payroll processing.
• Quality Authority– A coffee enthusiast with a passion for maintaining beverage quality and brand consistency.
• Experienced Manager– Preferably with 3 years of experience in hospitality management, ideally in a high-volume coffee environment.
• Committed & Flexible– Full-time availability with the flexibility to handle emergency store needs.

What you'll do:

• Lead the Store– Act as the primary leader responsible for the overall success and "MOKA way" of your location.
• Manage the Team Lifecycle– Oversee everything from talent acquisition to the continuous development of your crew.
• Drive Strategic Growth– Manage labor costs and sales strategies to ensure financial stability and store health.
• Ensure Compliance– Maintain 100% compliance with all state and local health regulations and safety standards.
• Engage the Community– Foster genuine connections and provide "smile-making" customer service.
• Maintain Quality– Ensure consistent product and service standards while supporting team efficiency and customer satisfaction.

What to expect:

• Executive Responsibility– You will report directly to the City Manager to drive location-wide success.
• Fast-Paced Environment– A high-energy role that requires standing for long periods and lifting up to 25 pounds.
• Rain or Shine– We show up for our community 365 days a year, no matter what the forecast says!
• Certification– ServSafe Certification is preferred for this leadership position.

Perks:

• Growth-Focused– Competitive pay with company-wide career growth opportunities.
• Flexible Schedules– Shifts that respect your life outside the store.
• Benefits– Healthcare, 401(k), dental, vision, shift drinks, and product discounts.
• Great Vibes– A welcoming team culture that makes leading a store a blast!
• Earning Potential- Base salary starting between $50,000 - $60,000, plus a $10,000 annual bonus structure based on store performance metrics

Why should you apply?

We aren’t just hiring managers; we are looking for community‑minded leaders who know how to fuel the fun and make an impact.