Mobility Programs & Outreach Manager

Louisiana State University; Baton Rouge (LA); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Louisiana State University seeks a Mobility Programs & Outreach Manager to lead transportation demand management and expand awareness of alternative options across campus. The role supervises the Communications Specialist and guides outreach and engagement with students, faculty, and staff.

Responsibilities include developing programs, coordinating advisory groups, and promoting transit, carpooling, rideshare, micromobility, and other mobility initiatives.

Qualifications

• Bachelor's degree required and 3 years of experience.
• Valid Commercial Driver's License required.
• Strong communication, outreach, and leadership skills.

Responsibilities

• Develops and manages the university's transportation demand management strategy to reduce reliance on single-occupancy vehicles.
• Promotes campus transit, park-and-ride, carpooling, rideshare, micromobility, and other mobility services.
• Leads communications and marketing strategies for service changes, construction impacts, and new programs.
• Coordinates campus advisory groups and collaborates with internal and external partners.
• Establishes annual goals, tracks participation and feedback, and prepares reports and proposals.

Skills

Communication

Project Management

Stakeholder Engagement

Marketing & Outreach

Public Speaking

Team Leadership

Education

Bachelor's degree in Communications/Marketing/Public Administration/Business

Tools

CDL (Commercial Driver's License)

Job description

The Mobility Programs & Outreach Manager is responsible for developing and advancing programs that help students, employees, and visitors travel to, from, and around campus using transportation options beyond driving and parking a single-occupancy vehicle. This position leads the university’s transportation demand management efforts, including transit promotion, carpooling, rideshare, micromobility, bicycle and pedestrian initiatives, shared-vehicle programs, and other emerging mobility services. The manager works directly with campus groups to understand transportation needs, identify barriers, encourage changes in travel behavior, and prepare the campus community for transportation-related changes. The position also supervises the Communications Specialist and provides strategic direction for Parking & Transportation Services communications, marketing, outreach, and public engagement. **Job Responsibilities**Develops and manages the university's transportation demand management strategy to reduce reliance on single-occupancy vehicles and expand awareness and use of alternative transportation options. Develops, evaluates, and promotes programs related to campus transit, park-and-ride services, carpooling, rideshare, micromobility services, shared-vehicle programs, bicycling, walking, and emerging mobility technologies. Researches transportation trends and peer-institution practices and recommends new programs, partnerships, incentives, and service improvements based on campus needs, operational data, and available resources. Coordinates mobility pilot programs and evaluates their effectiveness to assist in determining whether programs should be expanded, modified, or discontinued. (35%) Develops relationships with students, employees, colleges, departments, residential communities, and other campus stakeholders to understand how individuals travel to and around campus. Establishes regular outreach meetings with campus groups to identify transportation challenges, gather feedback, and develop practical mobility solutions. Plans grassroots and location-based outreach efforts that connect with campus users where transportation decisions are being made. Represents Parking & Transportation Services at orientations, resource fairs, student events, employee programs, committee meetings, and other engagement opportunities. Creates consistent opportunities for campus stakeholders to provide feedback before and after major transportation or operational changes. (20%) Provides strategic direction for the department's communications and develops a consistent narrative. Leads communication and marketing strategies that prepare the campus community for service changes, construction impacts, new programs, parking changes, and other operational initiatives. Develops targeted campaigns to increase transit ridership and participation in carpooling, micromobility, rideshare, park-and-ride, and other transportation programs. Determines where signage, in-person outreach, digital content, presentations, FAQs, educational materials, or other communication tools are needed. Coordinates the timing of communications with operational implementation and monitors campus feedback and public perception to identify concerns, improve messaging, and support successful adoption of changes. (20%) Coordinates a campus advisory committee or working group and participates in university discussions involving transportation, campus access, sustainability, accessibility, safety, construction, student experience, and mobility planning. Collaborates with internal partners such as Facility Services, Planning Design & Construction, campus police, Residential Life, Student Affairs, Athletics, Sustainability, Disability Services, Communications & University Relations, and academic units. Develops and maintains relationships with external transportation vendors and community partners. Provides recommendations to department leadership based on committee discussions, campus feedback, operational needs, customer experience, and evolving transportation trends. (10%) Provides direction regarding departmental communication priorities, campaigns, outreach initiatives, website content, social media, and public-facing materials. Establishes annual goals and performance measures for transportation demand management, mobility programs, communications, and outreach. Tracks participation, ridership, engagement, awareness, customer feedback, and other measures to evaluate program effectiveness. Prepares reports, presentations, program proposals, and budget recommendations and assists department leadership with strategic planning and other transportation-related initiatives. (10%) Other duties as assigned. (5%) **Additional Requirements**This position requires a valid driver's license, will require an MVR, and is subject to drug screens per PM-33/PS-67/FASOP HR-04. This position is considered operational essential and may be asked to work during an official closure but is otherwise not required to report to the physical campus during a closure and whose absence does not present a risk to the safety, resources, and well-being of the campus per FASOP HR-01. **Minimum Qualifications**Bachelor's degree in Communications, Marketing, Public Administration, Business Administration, or a related field and 3 years of experience. ***LSU values skills, experience, and expertise. Candidates who have relevant experience in key job responsibilities are encouraged to apply— a degree is not required as long as the candidate meets the required years of experience specified in the job description.*** **Minimum Certifications/Licenses**A Valid Commercial Driver's License## Additional Job Description:## Special Instructions:Please provide a cover letter, resume, and three professional references, including name, title, phone number, and e-mail address. For questions or concerns regarding the status of your application or salary ranges, please contact Kaylee Aulds at [e-mail]**Skills Needed:**Artistic Vision, Audience Engagement, Brand Stewardship, Collaboration, Communication, Content Development, Detail-Oriented, Project Management