Mobile User Acquisition Manager, Amazon Music

Amazon Inc.; Culver City (CA); On-site; USD 140,000 - 210,000; Full time

Job summary

Amazon Music, an immersive audio entertainment service, is seeking a Mobile Marketing Manager to drive worldwide user acquisition through mobile channels. The role requires building scalable programs, rigorous testing, and cross-functional collaboration with marketing, product, analytics, and tech teams across global markets.

The candidate will own strategy and investment across Google App Campaigns, paid social, Apple Search Ads, and programmatic partners, and will improve measurement, ROI, and

Qualifications

• Hands-on growth mindset with ability to develop, launch and scale mobile app acquisition programs.
• Strong analytical skills to translate data into investment and optimization decisions.
• Ability to work across marketing, product, analytics, technology, finance and creative teams.

Responsibilities

• Own and scale worldwide mobile app acquisition strategy across major paid media channels.
• Own campaign strategy, investment allocation, experimentation, and performance optimization across Google Apps Campaigns, paid social, Apple Search Ads, DSPs, and other partners.
• Oversee mobile measurement, attribution, tracking, and data access to evaluate campaign performance and ROI.
• Translate campaign performance into actionable investment decisions and opportunities to scale or redirect spend.
• Develop and execute a rigorous test-and-learn roadmap across channels, partners, targeting approaches, and creative strategies.
• Build and manage strategic relationships with advertising platforms, mobile ecosystem partners, and technology providers.
• Collaborate with product, engineering, finance, BI, creative, and business teams to execute time-sensitive growth initiatives.
• Partner with mobile marketing teams across Amazon to establish best practices and a unified approach to mobile acquisition.

Skills

Growth mindset

Analytical skills

Cross-functional collaboration

Mobile marketing

Acquisition campaigns

Tools

AppsFlyer

Branch

Adjust

Job description

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

We are looking for an experienced Mobile Marketing Manager to help drive worldwide customer acquisition through our mobile advertising channels. This person will build and manage the execution of highly impactful acquisition campaigns, and test into white space opportunities. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with a large number of partners and international stakeholders are some of the key skills we are looking for.

We Are Looking For Candidates With

• A hands-on growth mindset and the ability to develop, launch, and scale mobile app acquisition programs that drive measurable customer and business growth.
• Strong analytical skills and the ability to translate campaign, customer, and market data into clear investment and optimization decisions.
• The ability to operate effectively in a fast-paced environment, manage multiple priorities, and independently drive complex initiatives from strategy through execution.
• A strong test-and-learn orientation, with the ability to identify new growth opportunities across channels, partners, audiences, creative, and emerging marketing capabilities.
• The ability to work across marketing, product, analytics, technology, finance, and creative teams to solve complex acquisition and measurement challenges.

Key job responsibilities

• Own and scale Amazon Music's worldwide mobile app acquisition strategy across major paid media channels, identifying where and how we invest to efficiently acquire high-value customers.
• Own campaign strategy, investment allocation, experimentation, and performance optimization across channels including Google App Campaigns, paid social, Apple Search Ads, programmatic/DSPs, and emerging mobile acquisition partners.
• Oversee and continuously improve mobile measurement, attribution, tracking, and data access to evaluate campaign and customer performance, including ROI and downstream business outcomes. Establish scalable reporting and optimization processes.
• Translate campaign and customer performance into actionable investment decisions, identifying opportunities to scale, optimize, test, or redirect spend.
• Develop and execute a rigorous test-and-learn roadmap across existing and emerging channels, partners, targeting approaches, creative strategies, and mobile acquisition capabilities.
• Build and manage strategic relationships with key advertising platforms, mobile ecosystem partners, and technology providers, identifying opportunities to improve performance and unlock new capabilities.
• Collaborate closely with product, technical, finance, business intelligence, creative, and business teams to execute complex, time-sensitive growth initiatives and improve the end-to-end mobile acquisition experience.
• Partner with mobile marketing teams across Amazon to establish best practices, leverage shared capabilities and partner relationships, and advance a unified approach to mobile acquisition.

Basic Qualifications:

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to determine and drive improvements
• Experience managing or working within cross-functional marketing and creative teams
• Experience with mobile DSPs, Google App Campaigns, and/or familiarity with ad-fraud prevention mechanisms/tools
• Experience partnering cross-functionally with analytics, product, engineering, and/or creative teams.

Preferred Qualifications:

• Experience with MMPs such as AppsFlyer, Branch, or Adjust and a strong understanding of mobile attribution.
• Experience optimizing acquisition against downstream outcomes such as subscription, retention, LTV, or ROAS-not solely installs.
• Experience with mobile DSPs, third-party app networks, and/or fraud-prevention solutions.
• Experience with SKAN and privacy-preserving mobile measurement.
• Experience managing large-scale or multi-country acquisition programs.
• Subscription, consumer technology, media, or entertainment experience.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status