Senior Manager of Performance Marketing (Mobile)

Housecall Pro; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote-first culture

Healthcare coverage (DAY 1)

Job summary

Housecall Pro is seeking a Senior Manager of Mobile Marketing to own and scale new customer acquisition for the mobile app across paid and organic channels. You will lead the end-to-end mobile acquisition ecosystem, collaborating with Product, Engineering, Analytics, Creative, Lifecycle, and Performance Marketing to optimize investment and performance.

You will manage ASO, mobile measurement, and attribution platforms, leveraging testing frameworks and scalable processes to drive efficiency.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 8+ years in growth/mobile marketing or marketing operations.
• Hands-on managing campaigns in mobile app advertising platforms (Apple Search Ads, Meta, Google Ads).
• Strong analytics, performance reporting, and competitive analysis.
• Experience collaborating with Product, Engineering, Analytics, Creative, Lifecycle, and Marketing.

Responsibilities

• Lead mobile acquisition across paid and organic channels; own the acquisition funnel.
• Own ASO strategy and app store presence to boost discoverability and conversion.
• Partner with Product, Engineering, Analytics to build measurement ecosystems (ATT, SKAdNetwork).
• Forecast, report, and translate trends into investment decisions.
• Scale new mobile acquisition programs across channels and emerging platforms.

Skills

Mobile marketing leadership

Analytics in mobile funnel

AI & automation for growth

Cross-functional collaboration

Strategic testing & optimization

Performance reporting

App store optimization

Mobile measurement platforms

Campaign scaling

Data-driven decision making

Excellent communication

Curiosity about new platforms

Ability to operate in ambiguity

Education

Bachelor's degree in Marketing/Business or related field

Tools

Apple Search Ads

Google App Campaigns

Adjust

Branch

ASO tooling

Job description

• As the Senior Manager, Mobile Marketing, you lead new customer acquisition through the mobile app across paid and organic channels. You own the full mobile acquisition ecosystem, combining strong performance marketing expertise with deep knowledge of app store mechanics, mobile measurement, attribution, and platform-specific tracking requirements
• You take a hands-on approach to building and scaling acquisition programs across Apple Search Ads, Google App Campaigns, app-focused paid social, additional emerging channels, and organic App Store Optimization (ASO)
• You serve as the business owner for mobile acquisition performance and measurement, partnering closely with Product, Engineering, Analytics, Creative, Lifecycle, and Performance Marketing teams to connect mobile acquisition to the broader customer journey. You establish scalable processes, reporting, testing frameworks, and technology capabilities that improve acquisition efficiency and enable informed investment decisions
• You balance strategic direction with execution, using data and experimentation to identify opportunities, launch new programs, and continuously improve mobile acquisition performance
• Lead mobile new customer acquisition strategy across paid and organic channels, including Apple Search Ads, Google App Campaigns, app-focused paid social, emerging acquisition channels, and App Store Optimization (ASO)
• Own App Store Optimization (ASO) strategy and HCP's presence across mobile app stores, using testing and performance insights to improve discoverability and conversion
• Act as the business owner for mobile measurement and attribution, partnering with Product, Engineering, and Analytics to develop a best-in-class mobile measurement ecosystem
• Forecast and report on the mobile acquisition funnel, establishing key performance indicators and translating performance trends into investment and optimization decisions
• Manage mobile measurement and attribution platforms (i.e. Adjust, Branch) and guide their strategic use across tracking, reporting, experimentation, and acquisition measurement
• Collaborate with Creative to develop and continuously test mobile-specific assets for paid and organic acquisition programs
• Partner with Product and Engineering on app store presence, attribution implementation, onboarding entry points, and platform-specific tracking requirements including Apple App Tracking Transparency (ATT), SKAdNetwork, and Google Play policies
• Test, launch, and scale new app-focused acquisition programs, channels, and capabilities that expand efficient new customer growth
• Conduct competitive intelligence and market analysis to identify shifts in the mobile ecosystem, emerging acquisition opportunities, and implications for channel strategy
• Coach and develop team members while establishing clear priorities, operating rhythms, and a culture of experimentation, accountability, and measurable results

Benefits

• Healthcare coverage: Housecall Pro offers DAY 1 medical, dental, and vision insurance for you and your dependents. Our plans offer comprehensive national coverage with extensive provider networks. The company pays for at least 80% of the cost of premiums.
• Competitive pay and equity opportunities: Housecall Pro offers market competitive compensation that includes variable pay opportunities, and we continuously evaluate market benchmarks. Our quarterly internal talent reviews provide the opportunity for performance success discussions and feedback. Certain roles are also eligible for equity this fast-growing technology company.
• Time off: We work hard and want everyone to find balance in their life. Housecall Pro has a flexible, self-managed Paid Time Off (PTO) program. We also offer 6 paid holidays each year when everyone unplugs and recharges.
• Remote work: Housecall Pro is remote-first and our processes support remote teams working together and asynchronously. We also have offices in San Diego and Denver, that allow for teams to come together and give local employees the option of a hybrid schedule.
• Family: Housecall Pro supports employees with growing families by providing paid parental leave. And we love to share pictures of our newest family members in a Housecall Pro baby onesie!
• Learning and development: Housecall Pro knows that your growth is essential to our success. From the first day, we start training you about our business, our customers, how to succeed in your job and how to gain the skills you need to take your next steps.
• Career acceleration: We like to help our people as much as we do our Pros. Housecall Pro helps you accelerate your career with dedicated Career Success Conversations, frequent two-way feedback, and milestone learning programs like our Manager 101 series.
• Wellness: Housecall Pro provides immediate access to a robust Employee Assistance Plan (EAP) for all employees. We also invite everyone to join us for two or three monthly virtual wellness sessions led by experts on a variety of topics.
• Mental health: Housecall Pro's monthly wellness programming, presented by experts, often spotlights mental health topics. Employees can join live webinars or watch recordings later. We also have an extensive Employee Assistance Plan with multiple resources including direct access to mental health providers.
• Office setup: Housecall Pro provides each new employee with a home office setup that includes a computer and accessories. We also offer ongoing internet and phone reimbursement to help offset expenses.
• Income protection: Housecall Pro wants you to have peace of mind if the unexpected happens. We pay for disability and life insurance. We also offer voluntary accident and hospital plans to help at times when you might need something additional.
• Financial wellness: Housecall Pro offers several ways to save on taxes and plan for your future. Our Health Spending Accounts (HSA) and Flexible Spending Accounts (FSA) help you put aside money tax-free for qualified medical and daycare expenses. Our 401k plan provides powerful tax-free retirement savings along with access to financial planning tools.

• Analytical fluency in the full mobile acquisition funnel (cost per install, install to activation rates), LTT/CAC concepts, and incrementality testing
• Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation
• Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience
• Experience working with creative teams to create mobile first, customer insight driven assets at high velocity
• Experience launching, testing, and scaling new platforms
• Expertise in mobile measurement and tracking platforms (ex: branch, adjust) and fluent in the nuances of the mobile martech ecosystem
• Proven success scaling mobile user acquisition and engagement through paid channels
• 8+ years of experience in growth marketing, mobile marketing, or marketing operations
• Hands-on experience managing campaigns in mobile app advertising platforms (Apple search ads, meta, google ads, etc.)
• Strong analytical capabilities and experience with performance reporting and competitive analysis
• Comfort navigating ambiguity, establishing structure, and making data-informed decisions in a rapidly evolving mobile ecosystem
• Strategic thinking paired with a hands-on approach to testing, execution, and continuous optimization
• Strong cross-functional communication skills and the ability to influence Product, Engineering, Analytics, Creative, Lifecycle, and Marketing partners
• Curiosity about emerging mobile platforms, technologies, measurement approaches, and acquisition opportunities
• A multi-dimensional background with a breadth of cross-functional interests or depth of specialized mastery
• Personal resilience to learn from scratch, and successfully thrive in ambiguity