Mobile Growth & UA Lead - Remote LATAM

IDT; New Jersey; Híbrido; MXN 1.021.000 - 1.531.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote LATAM

B2B Employment

Growth opportunities

Competitive salary

English classes

Descripción de la vacante

IDT is seeking a hands-on Mobile Performance Marketing Manager to support our marketing team. In this role you will drive paid campaigns across multiple digital channels to grow users for Boss Money and Boss Revolution. This is a great opportunity to develop UA skills through data-driven strategy, testing, and optimization.

The interview will be conducted in English. Remote work is available for the LATAM region, with a focus on scalable campaigns, creative testing, and collaboration with design

Formación

• 3+ years managing paid campaigns in a UA, performance marketing or growth role.
• B2C + App acquisition experience.
• Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat.
• Fluent in English, written and spoken.

Responsabilidades

• Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others.
• Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS).
• Analyze the full performance funnel from ad impression through install, activation and downstream conversions.
• Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework.
• Monitor and measure creative performance to evaluate how UA optimizations and changes influence results.
• Identify areas of improvement by analyzing performance data and converting insights into clear actions.
• Collaborate with designers and creative teams to ensure ad assets align with each app’s messaging and audience.
• Continuously learn and experiment with new channels and optimization strategies; stay ahead of mobile UA trends.
• Leverage AI tools to support marketing tasks and workflow automation.

Conocimientos

Paid media management

Growth marketing

Analytical mindset

B2C + app acquisition

English fluency

Campaign optimization

Herramientas

Google Ads

Meta

TikTok Ads

Snapchat Ads

Reddit Ads

Tableau

MMPs

Descripción del empleo

IDT is seeking a hands-on Mobile Performance Marketing Manager to support our marketing team. In this role you will drive paid campaigns across multiple digital channels to grow users for Boss Money and Boss Revolution. This is a great opportunity to develop UA skills through data-driven strategy, testing, and optimization.

The interview will be conducted in English. Remote work is available for the LATAM region, with a focus on scalable campaigns, creative testing, and collaboration with design