Performance Marketing/Growth Manager (App Campaigns)

IDT; New Jersey; Hybrid; MXN 1,021,000 - 1,531,000; Full time

Benefits offered by this job

Remote LATAM

B2B Employment

Growth opportunities

Competitive salary

English classes

Job summary

IDT is seeking a hands-on Mobile Performance Marketing Manager to support our marketing team. In this role you will drive paid campaigns across multiple digital channels to grow users for Boss Money and Boss Revolution. This is a great opportunity to develop UA skills through data-driven strategy, testing, and optimization.

The interview will be conducted in English. Remote work is available for the LATAM region, with a focus on scalable campaigns, creative testing, and collaboration with design

Qualifications

• 3+ years managing paid campaigns in a UA, performance marketing or growth role.
• B2C + App acquisition experience.
• Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat.
• Fluent in English, written and spoken.

Responsibilities

• Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others.
• Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS).
• Analyze the full performance funnel from ad impression through install, activation and downstream conversions.
• Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework.
• Monitor and measure creative performance to evaluate how UA optimizations and changes influence results.
• Identify areas of improvement by analyzing performance data and converting insights into clear actions.
• Collaborate with designers and creative teams to ensure ad assets align with each app’s messaging and audience.
• Continuously learn and experiment with new channels and optimization strategies; stay ahead of mobile UA trends.
• Leverage AI tools to support marketing tasks and workflow automation.

Skills

Paid media management

Growth marketing

Analytical mindset

B2C + app acquisition

English fluency

Campaign optimization

Tools

Google Ads

Meta

TikTok Ads

Snapchat Ads

Reddit Ads

Tableau

MMPs

Job description

IDT (www.idt.net) is a communications and financial services company founded in 1990 and headquartered in New Jersey, US. Today it is an industry leader in prepaid communication and payment services and one of the world’s largest international voice carriers. We are listed on the NYSE, employ over 1500 people across 20+ countries, and have revenues in excess of $1.5 billion.

IDT is looking for a hands-on Mobile Performance Marketing Manager to support our marketing team. In this role you will assist in executing and scaling paid campaigns across multiple digital channels, helping grow the user base for two of our flagship apps, Boss Money and Boss Revolution. This is a great opportunity for someone looking to develop their UA skills through smart strategy, continuous testing, and data-determined optimization.

* The interview process will be conducted in English.

What You’ll Do:

• Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization.
• Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS).
• Analyze the full performance funnel from ad impression through install, activation and downstream conversions, connecting paid media inputs to outcomes that inform budget and optimization decisions.
• Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework.
• Monitor and measure creative performance to evaluate how UA optimizations and changes influence results.
• Identify areas of improvement by analyzing performance data and converting insights into clear actions.
• Support the day-to-day collaboration with designers and creative teams to ensure ad assets are aligned with each app’s messaging and audience.
• Continuously seek to learn and experiment with new channels, optimization strategies and creative concepts, staying ahead of the latest trends in mobile user acquisition.
• Experience or interest in leveraging AI tools to support day-to-day marketing tasks, from creative production and copywriting to campaign workflows and performance analysis.

Requirements:

• 3+ years managing paid campaigns in a UA, performance marketing or growth role.
• B2C + App acquisition experience needed.
• Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat.
• Strong analytical mindset with the ability to analyze performance data and turn it into clear optimization decisions.
• Fluent in English, written and spoken.

Nice to have:

• Experience working with Tableau.
• Experience with fintech, remittance, or financial apps.
• Familiarity with MMPs.
• Experience with additional paid channels, such as Google Ads, DSPs, Reddit, and others, is a plus.
• Basic understanding of ASO (App Store Optimization) and its role in driving organic and paid app growth is a plus.
• Working knowledge of AI tools for marketing (creative, copy, analysis, or workflow automation).
• Experience with influencer marketing.

What we offer:

• 100% Remote work opportunity for the Latam region!
• B2B Employment ($, gross).
• Stable job with long-term growth perspective.
• Competitive salary with annual performance review.
• Really good hardware.
• An exciting and challenging job with talented people around.
• Continuous learning and career growth opportunities.
• Compensation for professional training, seminars, and conferences.
• Referral program – get rewarded for helping us grow the team with talented people.
• Company-supported English classes to enhance your professional growth.

The interview process will be conducted in English.

Only accepting applicants from LATAM.