Mobile Growth & CRM Campaign Lead

Phiture; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

Phiture is seeking a marketing technologist to lead Braze-driven campaigns and analytics. You will design and execute advanced segmentation, personalize content, and optimize lifecycle flows across multiple clients.

Work with data teams to extract insights, build dashboards, and improve performance metrics. A startup-growth mindset and strong collaboration with clients are essential in our global team.

Qualifications

• Experience with A/B testing in digital marketing.
• Proficiency with Braze for planning and launching campaigns.
• Ability to derive insights and build charts with analytics tools.
• Data-driven approach with an understanding of growth metrics and statistics.
• Focus on performance and measurable impact.
• Understanding of user psychology in mobile app usage.

Responsibilities

• Implement and optimize marketing campaigns using Braze with advanced segmentation.
• Personalize campaign content using Braze liquid logic based on user behavior.
• Manage custom attributes in Braze to tailor engagement.
• Collaborate with data analytics to leverage user data for campaigns.
• Develop and test HTML modifications within Braze templates for cross-device layouts.
• Analyze campaign performance to drive growth and retention.
• Provide training and technical support on Braze integration.

Skills

A/B testing

Braze

Analytics

Data-driven

User psychology

Tools

Amplitude

Mixpanel

Looker

Periscope

Job description

Phiture is seeking a marketing technologist to lead Braze-driven campaigns and analytics. You will design and execute advanced segmentation, personalize content, and optimize lifecycle flows across multiple clients.

Work with data teams to extract insights, build dashboards, and improve performance metrics. A startup-growth mindset and strong collaboration with clients are essential in our global team.