Mobile Growth Manager - CRM (Braze) (Fully Remote)

Phiture; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Phiture is a mobile growth consultancy working with leading apps like Adobe, Headspace, and LEGO. They are a global team setting the standard for growth in the digital world, with a culture that values innovation and diversity.

The role involves implementing and optimizing Braze marketing campaigns, personalizing content, and analyzing performance to drive client growth. You’ll collaborate with diverse clients and teams on retention and growth strategies.

Qualifications

• Experience with A/B testing in any digital marketing channel and proficiency with Braze.
• Ability to drive data insights and build charts with analytics platforms like Amplitude, Mixpanel, Looker, or Periscope.
• A data-driven approach with a solid understanding of startup growth metrics, analytics, and user psychology.

Responsibilities

• Implement and optimize marketing campaigns using Braze with advanced segmentation and targeting.
• Personalize content dynamically using liquid logic and manage custom attributes in Braze.
• Analyze campaign performance, generate insights, and provide technical support and training on Braze.

Skills

Braze

A/B testing

Data analytics

Growth marketing

Tools

Amplitude

Mixpanel

Looker

Periscope

Job description

• Dive into mobile app retention audits and CRM programs for a diverse clientele.
• Use cutting-edge mobile analytics tools to decode user behavior and craft compelling campaigns.
• Lead CRM experiments rooted in user psychology and collaborate with clients on growth strategies.

WHAT YOU'LL DO:

• Implement and optimize marketing campaigns using Braze with advanced segmentation and targeting.
• Personalize content dynamically using liquid logic and manage custom attributes in Braze.
• Analyze campaign performance, generate insights, and provide technical support and training on Braze.

WHAT YOU'LL NEED:

• Experience with A/B testing in any digital marketing channel and proficiency with Braze.
• Ability to drive data insights and build charts with analytics platforms like Amplitude, Mixpanel, Looker, or Periscope.
• A data-driven approach with a solid understanding of startup growth metrics, analytics, and user psychology.

Phiture

Phiture is a mobile growth consultancy working with leading apps like Adobe, Headspace, and LEGO. They are a global team setting the standard for growth in the digital world, with a culture that values innovation and diversity.