Data-Driven Mobile Growth & CRM Lead

Phiture; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Phiture, the mobile growth consultancy, is seeking a data-driven marketer to join our global team. You’ll lead CRM programs, run A/B tests, and craft campaigns in Braze, shaping retention for a diverse client base.

This role blends creative exploration with rigorous measurement to deliver tangible outcomes for top apps. You’ll work with analytics platforms (Amplitude, Mixpanel, Looker) to extract insights, optimize segmentation, and translate findings into lifecycle flows across devices and

Qualifications

• Experience with A/B testing in digital marketing.
• Proficiency in using Braze for planning and launching campaigns.
• Ability to drive data insights and build charts with analytics platforms like Amplitude, Mixpanel, Looker, or Periscope.
• A data-driven approach with a solid understanding of startup growth metrics, analytics, and statistics.
• Focus on performance and results, striving for measurable impact.
• Understanding of user psychology and motivation in mobile app usage.

Responsibilities

• Implement and optimize marketing campaigns using Braze to focus on advanced segmentation and targeting strategies.
• Personalize and customize campaign content dynamically using liquid logic within Braze based on user behavior and attributes.
• Manage and enhance custom attributes in Braze to fine-tune customer engagement strategies and achieve targeted outcomes.
• Collaborate with the data analytics team to integrate and leverage user data for sophisticated campaign strategies.
• Develop and test HTML code modifications within Braze templates for optimal layout and functionality across various devices and email clients.
• Analyze campaign performance to generate insights and drive continuous growth and retention metrics improvement.
• Provide technical support and training to team members on using Braze and integrating it with other tools and platforms.

Skills

A/B testing

Braze

Analytics dashboards

Growth metrics

User psychology

Tools

Amplitude

Mixpanel

Looker

Periscope

Job description

Phiture, the mobile growth consultancy, is seeking a data-driven marketer to join our global team. You’ll lead CRM programs, run A/B tests, and craft campaigns in Braze, shaping retention for a diverse client base.

This role blends creative exploration with rigorous measurement to deliver tangible outcomes for top apps. You’ll work with analytics platforms (Amplitude, Mixpanel, Looker) to extract insights, optimize segmentation, and translate findings into lifecycle flows across devices and