Mobile Growth Manager - CRM (Braze)

OpenKrill; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Phiture is seeking a data-driven Marketing Specialist to join our global team. You’ll lead Braze campaigns, craft dynamic content using Braze liquid, and collaborate with analytics to drive sophisticated lifecycle strategies for a diverse client base.

The role emphasizes A/B testing, performance measurement, and user psychology to optimize retention and growth across mobile apps and campaigns.

Qualifications

• Experience with A/B testing in digital marketing.
• Proficiency with Braze for planning and launching campaigns.
• Ability to build charts with analytics platforms like Amplitude, Mixpanel, Looker, or Periscope.
• A data-driven approach with a solid understanding of startup analytics.
• Focus on performance and measurable impact.
• Understanding of user psychology in mobile app usage.

Responsibilities

• Implement and optimize marketing campaigns using Braze with advanced segmentation and targeting.
• Personalize content dynamically using liquid logic in Braze based on user behavior.
• Manage and enhance custom attributes in Braze for engagement.
• Collaborate with data analytics to leverage user data for campaign strategy.
• Develop and test HTML modifications within Braze templates for multiple devices & clients.
• Analyze campaign performance to derive insights and drive growth and retention.
• Provide technical support and training on Braze and integrations.

Skills

A/B testing

Data-driven

Growth metrics

User psychology

Performance focus

Tools

Braze

Amplitude

Mixpanel

Looker

Periscope

Job description

Hi, we're Phiture - the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO®. We're setting the standard for growth in the brave new digital world, and we need great people to join our global team!

WHAT TO EXPECT:

Join Phiture's dynamic marketing team, where you'll dive into mobile app retention audits and CRM programs for a diverse clientele. Harness cutting-edge mobile analytics tools to decode user behavior, identify issues, and craft compelling campaigns. Lead detailed CRM experiments rooted in user psychology, transforming insights into dynamic lifecycle flows. Collaborate closely with clients on A/B testing and analysis, leveraging the Mobile Growth Stack to drive significant outcomes. Expect a vibrant role where your creativity and analytical skills will play a crucial part in our clients' success and Phiture's continued innovation.

WHAT YOU'LL DO:

• Implement and optimize marketing campaigns using Braze to focus on advanced segmentation and targeting strategies.
• Personalize and customize campaign content dynamically using liquid logic within Braze based on user behavior and attributes.
• Manage and enhance custom attributes in Braze to fine-tune customer engagement strategies and achieve targeted outcomes.
• Collaborate with the data analytics team to integrate and leverage user data for sophisticated campaign strategies.
• Develop and test HTML code modifications within Braze templates for optimal layout and functionality across various devices and email clients.
• Analyze campaign performance to generate insights and drive continuous growth and retention metrics improvement.
• Provide technical support and training to team members on using Braze and integrating it with other tools and platforms.

WHAT YOU'LL NEED:

• Experience with A/B testing in any digital marketing channel.
• Proficiency in using Braze for planning and launching campaigns.
• Ability to drive data insights and build charts with analytics platforms like Amplitude, Mixpanel, Looker, or Periscope.
• A data-driven approach with a solid understanding of startup growth metrics, analytics, and statistics.
• Focus on performance and results, striving for measurable impact.
• Understanding of user psychology and motivation in mobile app usage.

Nice to have:

• Experience working at mobile-centric startups
• Experience with user acquisition (ASO or Performance Marketing)
• Experience with copywriting for marketing or sales communications

We encourage all qualified individuals to apply, regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion. We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills. All employment decisions are based on qualifications, merit, and business needs.