Mining Tech Go-To-Market Product Leader

IMDEX; Salt Lake City (UT); On-site; USD 140,000 - 190,000; Full time

Job summary

IMDEX is seeking a Product Marketing Lead responsible for go-to-market success of mining technology products. You will own positioning, messaging, and growth, working at the intersection of customer insight, product strategy, and market execution.

You will lead GTM strategy, campaigns, and content, collaborate across Sales, Product, and Global Commercial teams, and translate complex technical information into clear customer-focused content.

Qualifications

• Minimum 8+ years of B2B product marketing experience.
• Proven ownership of product positioning, go-to-market, and sales enablement.
• Experience launching campaigns from strategy through measurement.
• Strong ability to translate customer insights into messaging and business outcomes.
• Experience creating sales enablement materials such as pitch decks, playbooks, battlecards, and training content.

Responsibilities

• Define product positioning, messaging, and value propositions for segments, regions, and personas.
• Build and execute GTM strategies for new product launches, feature releases, enhancements, and geographic expansions.
• Lead multi-channel campaigns aligned to commercial goals and revenue targets.
• Develop high-impact product marketing content across multiple formats.
• Collaborate with Sales, Product, Marketing and Customer Success teams.
• Monitor market trends and competitive activity to strengthen product differentiation.

Skills

Product marketing strategy

Go-to-market planning

Campaign planning

Stakeholder management

Content creation

Messaging & positioning

Sales enablement

Cross-functional leadership

Market research

Tools

Salesforce Marketing Cloud

Sales Cloud

Job description

IMDEX is seeking a Product Marketing Lead responsible for go-to-market success of mining technology products. You will own positioning, messaging, and growth, working at the intersection of customer insight, product strategy, and market execution.

You will lead GTM strategy, campaigns, and content, collaborate across Sales, Product, and Global Commercial teams, and translate complex technical information into clear customer-focused content.