Product Marketing Lead - GTM & Launch Champion

Rime; San Francisco (CA); On-site; USD 150,000 - 225,000; Full time

Job summary

Rime is hiring a hands-on Product Marketing lead focused on shaping how the market understands our products and what we build next. You will own the messaging, craft demand generation content, and collaborate closely with product, sales, and analytics teams to power the pipeline and raise visibility in an AI-driven landscape.

You will build compelling collateral, launch strategies, and market education programs, turning technical capabilities into buyer-valued reasons to buy.

Qualifications

• Experience building product marketing in fast-paced startups.
• Ability to turn deeply technical capabilities into buyer-focused messaging.
• Strong storytelling and content creation skills.
• Experience owning launches end-to-end in a dynamic environment.
• Experience with AI/LLMs, developer tools, APIs, or technical products.

Responsibilities

• Represent the customer through research, competitive intelligence, and analyst engagement.
• Own the story: create positioning and messaging for products and features; tailor for demand generation, SDR, sales, and partners.
• Enable the team: produce sales collateral, playbooks, decks, case studies, and competitive analyses.
• Launch the product: drive launch strategy and cross-functional execution with product, demand gen, sales, and CS.
• Educate the market: develop content strategy; produce blogs, whitepapers, webpages, demos, videos, and campaigns.
• Develop best practices to improve outcomes and impact for the company and product marketing.

Skills

Product marketing

Storytelling

Launch ownership

AI/LLMs

Developer tools/APIs

Cross-functional collaboration

Content creation

Job description

Rime is hiring a hands-on Product Marketing lead focused on shaping how the market understands our products and what we build next. You will own the messaging, craft demand generation content, and collaborate closely with product, sales, and analytics teams to power the pipeline and raise visibility in an AI-driven landscape.

You will build compelling collateral, launch strategies, and market education programs, turning technical capabilities into buyer-valued reasons to buy.